1. All rights reserved ©Adizes Institute. 1971 Create Your Next target for IPR, Systematically Dr. Nir Ben Lavi Managing Director Adizes Mediterranean

2. All rights reserved ©Adizes Institute. 1971 How can we create our IP Intentionally? Effectively? Systematically?

3. All rights reserved ©Adizes Institute. 1971 Schwarzenegger dubs the WAZE navigator acquired by Google for $1.3 Billion

4. All rights reserved ©Adizes Institute. 1971 Israeli Startups to Watch Largest Israeli IPO in US history Bought by Google for $1.3 Billion Cordless Charger Exoskeleton Crowd-sourced parking Resell unused hotel reservations Premium videos in seconds Create your website

5. All rights reserved ©Adizes Institute. 1971 Levels of Invention* Level 5: Discovery: 1% Level 4: Inventing outside the paradigm : 4% Creating a new generation of an existing system Level 3: Inventing inside the paradigm: 18% Essential improvements of existing systems Level 2: Improvement: 45% Level 1: The Ordinary: 32% * Altshuller, G, (1999), TheInnovation Algorithm, translation by L. Shulyak and S. Rodman, First Edition, Technical Innovation Center, Inc., Worcester, Mass.

6. All rights reserved ©Adizes Institute. 1971 There is a mismatch between what science knows and what business does

7. All rights reserved ©Adizes Institute. 1971 1928 – BBDO is established by Barton, Batten, Durstine & Osborn 1948 - The Book Your Creative Power is published Harvard First Study by Taylor, Berry and Block (1958) - “…individuals operating alone using brainstorming procedures generated nearly twice the number of ideas generated by groups”. “…the quality and originality of ideas by individuals were higher than those generated by groups” Brainstorming One of the most well-known tools of creative problem solving The Brainstorming Fallacy

8. All rights reserved ©Adizes Institute. 1971 Systematic Innovation Roots 1942 – G1 - Technological problem solving Exploring hundreds of thousands of patents t1t1 t2t2 Before patent After patent ∆ 1970 – G2 - New Product Development 2000 – G3 – Cracking the Human Factor

9. All rights reserved ©Adizes Institute. 1971 Forced Relationship Case Study #1 The Polo Harlequin (1995) Door Hood Roof Bumper Green Red Yellow Blue

10. All rights reserved ©Adizes Institute. 1971 The MPS 4 3 1 2 4 ? What Capabilities Should We Develop? ? What New Client Needs should we identify? Capabilities Market Needs Our Core Business ■ Current Offerings ■ What We Do Out of Our Scope Markets Segments Niches Products Solutions Features Strategy New Products Problem Solving

11. All rights reserved ©Adizes Institute. 1971 Rapidity is the essence of war: take advantage of the enemy’s unreadiness, make your way by unexpected routes, and attack unguarded spots. Sun Tzu, the Art of War XI. The Nine Situations, 19 544–496 BC

12. All rights reserved ©Adizes Institute. 1971 Thank You… http://www.adizes.com/adizes-suite Weblink: www.adizes.comwww.adizes.com E-mail: nir@adizes.comnir@adizes.com