1. Lesson 7 E-INNOVATION

2. What is a Small Business Entrepreneur? Entrepreneur n. a right brained business man or woman of positive disposition who attempts to make profit from opportunities by risk, initiative and guidance from 2-small- business.com

3. SESSION OBJECTIVES INNOVATION PRIORITIES STRATEGIC FOCUS NPD MANAGEMENT MANAGING COMPLEX INNOVATION BUYER ADOPTION BEHAVIOUR

4. FIGURE 7:1 AN INNOVATION E-COMMERCE OPTIONS MATRIX

5. FIGURE 7:2 EXAMPLES OF E-COMMERCE INNOVATION OPTIONS

6. FIGURE 7:3 AN E-COMMERCE PRODUCT/MARKET INNOVATION MATRIX

7. MAJOR AREA OF INNOVATION IS INTERNET DELIVERY OTHER THAN BY PC CONVERGENT TECHNOLOGIES IN I.T. AND TELECOMS NEXT GENERATION MOBILE TELEPHONES MANUFACTURERS (NOKIA) AND TELECOMS PROVIDERS (BT CELLNET) RACING TO SUCCEED

8. FIGURE 7:5 ALTERNATIVE E-COMMERCE STRATEGIC POSITIONING OPTIONS

9. KEY SUCCESS FACTORS: – PRODUCT SUPERIORITY – ECONOMIC VALUE – TECHNOLOGICAL CAPABILITY – FAMILIARITY TO FIRMS – MARKET OPPORTUNITY – COMPETITIVE SITUATION – WELL DEFINED OPPORTUNITY – WELL DEFINED PROJECT

10. FIGURE 7:6 LINEAR INNOVATION MANAGEMENT MODELS

11. COMPLEX INNOVATION PROBLEM OF LINKING TOGETHER DATABASES AND ACHIEVING REAL TIME DATA INTERCHANGE DIVERSITY OF TECHNOLOGY INVOLVED BOWONDER AND MIYAKE JAPANESE MODEL OF: – CLEAR PURPOSE OF TECHNOLOGIES – INTERFIRM COLLABORATION – MULTIPLE TECHNOLOGIES TO AVOID SINGLE TECHNOLOGY RELIANCE – CONCURRENT ENGINEERING – ORGANISATION LEARNING – CONTINUOS TECHNOLOGICAL INNOVATION

12. ADOPTION ROGERS MODEL OF DIFFERENT BEHAVIOURS: – INNOVATORS – EARLY ADOPTERS – EARLY MAJORITY – LATE MAJORITY – LAGGARDS MOORE PROPOSES A “CHASM” BETWEEN GROUPS FOR HIGH-TEC PRODUCTS NEED DIFFERENT STRATEGIES TO GENERATE SALES IN DIFFERENT GROUPS

13. FIGURE 7:7 A HIGH-TECH CUSTOMER ADOPTION MODEL

14. FIRST BUYERS ARE USUALLY “TECHIES” WHO WANT LATEST TECHNOLOGY NEXT GROUP WILLING TO TAKE REAL RISK IF MAJOR NEW BENEFIT AVAILABLE (E.G. LOTUS NOTES) EARLY MAJORITY WANT PROVEN BENEFITS (E.G. ORACLE DATABASES) LATE MAJORITY WORRY ABOUT PROVEN BENEFITS AND PRICE LAGGARDS USUALLY MOTIVATED BY PRICE

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