1. Case Study 10: 3M GREPTILE GRIP GOLF GLOVE: GREAT GRIPPING!
Brittany Lightheart, Adam Baker, Marvin Isaac, Matt Burnip

2. They have locations in more than 60 countries, including Canada
3M:The Company
3M, formerly known as the Minnesota Mining and Manufacturing Company, is a US based corporation based in Maplewood, Minnesota
The company was founded in 1902 and originally began as a mining company
They have locations in more than 60 countries, including Canada

3. 3M:The Company
Products available through distributors and retailers in more than 200 countries, as well as online through the company itself
3M produces more than products with everything from: dental products, electronic materials, medical products, car care products to laminate and passive fire protection
They also have very well-known brands such as: Post-it Notes, Scotch tape and Nexcare bandages

4. 3M:The Company
With the success of all their products, 3M decided to embark on The Sports and Leisure Products Project, leading to the creation of their 3M Greptile Grip golf glove idea and execution introduced in 2004

5. Places with warmer climate allowing for year round playing
Question 1: What are the characteristics of the target market for the 3M Greptile Grip glove?
Targeted both to avid and professional golfers who want to improve their game
Primary target market is mainly consistent of the baby boomers population, those born between the years
Dual income couples
Places with warmer climate allowing for year round playing

6. Micro replication helps to increase the grip of the club
Question 2: What are the key points of difference of the 3M Greptile Grip golf glove when compared with competitors’ products, such as Footjoy and Nike? Substitute products, such as golf grips?
Micro replication helps to increase the grip of the club
Thousands of micro-replication fingers
An average of 6.8 yards (10.5 feet) farther
Banned by usga for being too good
Have to buy both the tape and glove for either to work

8. 3M’s three criteria for new products are:
Question 3: How does the Greptile Grip golf glove meet 3M’s three criteria for new products?
3M’s three criteria for new products are:
Be a patentable or trademarked technology
Offer a superior value of proposition to consumers
Change the basis of competition by achieving a significant point of difference

9. Question 3: How does the Greptile Grip golf glove meet 3M’s three criteria for new products?
In the creation of the Greptile Grip golf glove, 3M used a seven-step process:
Ideas
Concept
Feasibility
Development
Scale-up
Launch
Post-launch

10. “After all, you only have a few seconds to capture the customer’s attention with the package and make a sale,” packaging engineer Travis Strom stated.

12. Being an unknown brand in golf
Question 4: Because 3M has no prior products for the golf market, what special promotion and distribution problems might 3M have?
Not inherently have the distribution network to deliver product to new stores
Problem getting the product into new stores that 3m does not have a business relationship with
Being an unknown brand in golf

13. Introduced its product to a few new markets in Japan and Europe
Question 5: What would be some new markets and new applications of the greptile grip technology that 3M could pursue?
Introduced its product to a few new markets in Japan and Europe
Other ways to introduce their product is through their greptile tape in:
Sports
Tools (ie. hammers, drills)
Construction tool industry