1. 2014-03-13, Bratislava Matej Svrček, Tomáš Salíni, Samo Šóth Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava http://www.euba.sk

2. Characteristics Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava http://www.euba.sk 1,2 bil inhabitants 27 mil cities Many languages Many religions

3. History Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava http://www.euba.sk Migration of the Aryan tribes India’s golden age - the famous Gupta Dynasty; Hindu religion Mahatma Gandhi

4. Clothing Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava http://www.euba.sk Dhoti & kurtaSalwar Kameez

5. Clothing Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava http://www.euba.sk Rajasthani TurbanMysori TurbanSikh Turban

6. Cuisine and food Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava http://www.euba.sk Cooking is considered an art Foods and ingredients are made from scratch To eat (meat) or not to eat? Influences in Indian cuisine

7. Dining etiquette Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava http://www.euba.sk Muslims Hindus Vs.

8. Dining etiquette Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava http://www.euba.sk Drink pouring rules Making appropriate toasts Using the right (correct) hand Appropriate – thanks - for the meal Business and dining

9. Business Etiquette Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava http://www.euba.sk Different region - different taste Language barriers Applying the right behavior according to hierarchy How to appropriately meet someone Making success in business – hints Negotiations and meetings

10. Hofstede’s criteria Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava http://www.euba.sk PDI- Power distance IDV- Individualism x Collectivism MAS- Masculinity x Feminity UAI- Uncertainty avoidance LTO- Long term orientation