1. To Mars & Beyond Presented By: Georgia Tech Team

2. The Team Team Leader – Priya Gopalakrishnan Policy & Communication Strategy Analysis – Don Changeau Content Development & Audience Reaction Issues – Ian Sharpe Thilini Rangedera Mitsuyo Tsuda Product Design & Development – Waqar Zaidi Dominic Rupnarine Faculty Advisor – Dr. Komerath

3. Introduction Public Service Announcement (PSA) Audience Survey & Research Content Development Product Design & Development

4. Our “Strategy” Create & set up an audience survey over the internet. Research NASA’s present communication strategy to refine and improve it. Design an approach to communicate information about NASA’s Mars & Space Exploration programs to the public by linking it to everyday life.

5. Content Development PSA – 2 main themes: Business - Business opportunities in space & on MARS. - Technology spin-offs Emphasis on a more humanized approach Issues addressed include investment opportunities, job market in space, sustainability issues on earth etc.

6. Product Design and Development Design – extensive exercise in animation development and video editing. Consulting with Georgia Tech media people on effective communication strategies.

7. Policy Research & Audience Survey Policy: Choice of Topics Policy: Range of Discussion Mars: Social & Tech Concerns Sustainability Survey Web Site Survey Data Companies and Annual Revenues Civilian Aerospace Exports

8. Policy: Choice of Topics The Dichotomy: technical & social A Quick History - marginal social concern & technical marginalization

9. Policy: Range of Discussion NASA’s Current Communications Policy Search Parameters: “NASA” & “Mars” (w/ use of VantagePoint Software & GA Tech’s BUSI – Business Index database) -- Example: “Scientists” -- Associated Keywords: “mars probes” + “outer space”+ “life on other planets”

10. Mars: Social & Tech Concerns Better Businesses: Expanded Markets / Expanded Services Technological Spin-offs Confronting Sustainability

11. Sustainability Food Production Water Purification Clean Energy  Air Quality  Waste Management

12. Survey Web Site Go to: www.advancedsurvey.com & Enter Survey # 5224

13. Survey Data Questioning for Feedback from Teens / Young Adults Questions cover: Age, Industry, Attitude, Interests, Logic/Reason on Mars Free Form Responses Likert Scale Responses

14. Example Companies & Annual Revenue (US Dollars) Agilent Technologies: 10.8 Billion Garmin International: 400 Million Boeing: 51 Billion SimuFlite Training Int’l: 773 Million Deltek Systems: 93.7 Billion Telelogic: 120 Million RIFOCS (Textron): 13.1 Billion

15. Civilian Aerospace Exports (in Millions of Dollars) Total: 47,348.4 New Complete Aircraft: 25,616 Aircraft Engines: 17,042 Satellites & Parts: 300.4

16. Aerospace Industry Sales

17. Content Development What has the space program done for us? MARS as a stepping stone Where is the space program headed? NASA is not just for astronauts! So where does your money go?

18. What has space program done for us? Advanced shoe design and manufacturing Improved Aircraft Engine Extended Weather forecasting Materials Earth Resource Management PC’s Toys MRI and CAT Scans Weather Forecasting

19. MARS as a stepping stone Fuel generation Low gravity operations R & D – Robotics, Communications. Terraforming? Search for Life / signs of E-T Habitats Lander technology Water??

20. Where is the space program headed? Present Space Programs Future Ambitions Viking Lander 2001 Mars Odyssey Mars Global Surveyor Human Habitation Space Cities Not-so distant Future Asteroid Hotels Mariner 3 & 4 Past Explorations International Space Station Orbiters, Net Landers, Scout Missions

21. NASA’s Not Just For Astronauts Medical Doctors Scientists and Engineers Technicians Management Mission Operations

22. So where does your money go? Space Exploration Employees – Salaries Education Programs Circulates through the economy $1 technical expenditure = $3 of new business Communication Transportation

23. Product Development Animation Development Software The Tutorials Modeling The objects Animating objects Finished Model

24. Animation Development

26. The Tutorials

27. Modeling the Objects

28. Animating Objects

29. The Finished Model

30. Space Based Economy Endless opportunities for investment in space. Concerns about the returns? Boosting economic growth and expanding the market beyond our home planet.

31. Space / Earth Technology Space Technology – For Astronauts and for YOU NASA’s technological spin offs – making the world a cleaner, healthier and happier place!

32. Outreach Georgia Tech Media feed back Contact with WABE Radio 70,000 GT alumni and their families Internet survey Georgia’s Space Grant consortium – spreading the word

33. Our Message “NASA’s Mars program serves as a vital step towards a Space Based Economy and beyond… Invest in your Future ! ”