1. Using The GSTC Criteria & The Self-Assessment Tool GSTC Annual Membership Meeting Barcelona, Spain | 30 June 2011

2. GSTC Criteria: Global input. Global standard. Establishment of GSTC Criteria: Outreach to 80,000 constituencies 2,000 experts 18-month process 5 rounds 4,500 existing criteria analyzed 91% approval for any criterion ISEAL compliant

3. 37 criteria, 4 pillars. Social & Economic CulturalEnvironmental Sustainability Management Bruno Maia/Naturezafotos.org

4. Levels of Implementation Business Association/ NGO Destination

5. Destination Implementation Adopt GSTC Criteria as framework for tourism development Provide incentives for sustainable tourism compliance – Taxes, awards, add’l external marketing, internal promotion & regulations Develop or endorse GSTC- compliant certification programs Offer training & education programming along GSTC criteria themes Include GSTC language in marketing materials

6. Association/NGO Implementation Form sustainable tourism working groups or councils Issue a commitment to the GSTC Criteria Offer or create training programs for members Communicate using established outlets – Newsletters, Social Media, Events, Collateral Sponsor certification for members or partners

7. Business Implementation Familiarize yourself with the Criteria and the indicators Train staff on sustainability issues using the Criteria Inform clientele about the role of the Criteria at your business Get certified by a GSTC Criteria-compliant program USE THE SELF-ASSESSMENT TOOL!!

8. Self-Assessment Tool Developed in collaboration with USAID in 2010 for members Based on the World Heritage Alliance self- assessment tool Reviews all GSTC Criteria in detail Uses a suite of GSTC Criteria indicators and benchmarks

9. Self-Assessment Tool MonitoringEducation Measure current status Track progress Create targets Develop personal benchmarks Lists Suggested Indicators Links to Resource Library Identifies Gaps

10. Self- Assessment Tool Cumulative Monitoring Identify proactive businesses Identify cumulative successes Identify cumulative challenges Uncover trends Targeted Response Reward participatory businesses Market advantages Provide support for weak areas Stay ahead of the curve

11. Next Steps Beta testing with current members Inclusion of additional resources Additional features added where necessary and possible Release to public – TBD: in part or whole

12. GO! USE! ASSESS! Questions, Comments, Suggestions: d.brown@solimarinternational.com