1. Portable Data for Imaging Marketing Plans and Resources Chris Carr Radiological Society of North America Director of Informatics - Staff Liaison to IHE

2. Oct. 12, 2004IHE PDI Demo Marketing1 Purpose of this Conference Review plan for IHE Portable Data for Imaging demonstration at RSNA 2004 Go over guidelines for participant promotion and demo activities Describe promotional resources available for participants Questions and discussion

3. Oct. 12, 2004IHE PDI Demo Marketing2 Portable Data for Imaging IP The Portable Data for Imaging Integration Profile specifies actors and transactions that allow users to distribute imaging related information on interchange media. The intent of this profile is to provide the reliable interchange of evidence objects and diagnostic reports for import, display or print by a receiving actor. A single physical transport means is specified that supports the multiple usage scenarios described in this profile. The CD format was chosen for supporting the described use cases.

4. Oct. 12, 2004IHE PDI Demo Marketing3 Portable Data for Imaging IP Portable Media Creator – assembles the content of the media and writes it to the physical medium. Portable Media Importer – reads the DICOM information (DICOM FSR) contained on the media. This system provides the user the ability to select a set of DICOM instances and reconcile key patient and study attributes (when necessary) to facilitate inclusion of the imported data in the local information system(s). Display – view "web-viewable" diagnostics and therapeutic imaging information on interchange media.

5. Oct. 12, 2004IHE PDI Demo Marketing4 Demonstration Goals Make broader radiology community aware of PDI/IHE Show that PDI profile works Explain why it is clinically significant Describe how it works Show that your products have successfully implemented the PDI profile

6. Oct. 12, 2004IHE PDI Demo Marketing5 PDI Demo Participants 24 companies 23 media creators 18 media importers 17 image displays 8 report readers 7 displays (ITI) 7 print composers

7. Oct. 12, 2004IHE PDI Demo Marketing6 Demonstration Activities Media Creator actors will be able to create disks, using validated data, for distribution to attendees – May use pre-burned disks to save time – Must use specific label information to distinguish disks as PDI compliant – All data de-identified Media Importer actors will be able to read sample disks for printing, display and/or incorporation into local storage

8. Oct. 12, 2004IHE PDI Demo Marketing7 Pre-meeting Promotion Articles in RSNA News: August (http://www.rsna.org/publications/rsnane ws/aug04/ann0804.html) and Novemberhttp://www.rsna.org/publications/rsnane ws/aug04/ann0804.html E-news alert to RSNA membership in early November, explaining: – Significance of demo – How attendees can participate – List of vendor participants

9. Oct. 12, 2004IHE PDI Demo Marketing8 Pre-meeting Promotion Targeted mailing to 5,000 meeting attendees in technology and decision maker categories – Sample disc – Includes insert with background and directions on how to participate – List of participating companies with booth numbers

10. Oct. 12, 2004IHE PDI Demo Marketing9 Onsite Promotion Three points of distribution for brochures and sample disks – Kiosks at entrances to North and South Exhibit Halls Signage: IHE Portable Data for Imaging (PDI) Demonstration: CDs that work! List of participating companies CDs for distribution to attendees – Distribution station in showcase exhibit area of infoRAD

11. Oct. 12, 2004IHE PDI Demo Marketing10 Insert Content Front: – Clinical purpose and benefits of profile – Graphic to express basic use cases, with simple diagram – IHE context and contact information Back: – List of participants and booth numbers

12. Oct. 12, 2004IHE PDI Demo Marketing11 Onsite Promotion Online Meeting Program to include link to PDI demo information Online Exhibitors List to include link to PDI demo participant companies

13. Oct. 12, 2004IHE PDI Demo Marketing12 Onsite Promotion - Vendors Encouraged to incorporate IHE Demo Participant logo in booth design PDI Countertop signs will be available for participating companies May request batches of sample discs to distribute from booths IHE Participant badge ribbons available for company representatives

14. Oct. 12, 2004IHE PDI Demo Marketing13 Demonstration Rules Participation contingent on successful testing and full payment of fees Must perform demo functions in exhibit space Adhere to Marketing Guidelines: No extravagant claims about the performance of systems with respect to PDI profile in vendor marketing materials – Prior review requested of materials referring to IHE, PDI profile or demo participation

15. Oct. 12, 2004IHE PDI Demo Marketing14 QUESTIONS? Distribution list: ihepdi@rsna.orgihepdi@rsna.org RSNA staff: ihe@rsna.orgihe@rsna.org Participant contact list on ftp site ftp site: ftp://ftp.rsna.org/IHE/Radiology/iheyr6- 2004/PDI_Demo/ ftp://ftp.rsna.org/IHE/Radiology/iheyr6- 2004/PDI_Demo/ – Login: iheyr1 Pwd: iheyr1 Technical Project Manager: MooreS@mir.wustl.edu