1. Comodo Europe New Court, Regents Place, Regent Road, Manchester, M5 4HB, United Kingdom Tel: +44 (0) 161 877 7025 Fax: +44 (0) 161 877 1767 Email: sales@comodogroup.comsales@comodogroup.com © 2003 Comodo Group. All Rights Reserved. Launching Your SSL services Your point by point guide to effective promotions and sales for your SSL services v1.03 July 2003 Comodo US Comodo Group Ltd, 3401 E. McDowell Rd, Suite B, Phoenix AZ 85008. Tel: (877) COMODO-5 Fax: (720) 863 2140 Email: sales@comodogroup.comsales@comodogroup.com

2. Launching Your SSL services The 6 point plan 1. Display your partner TrustLogo 2. Position yourself in the market 4. Promote SSL on your site 3. Integrate SSL into your sales process 5. Catch the attention of search engines 6. Upsell to existing customers

3. Launching Your SSL services 1. Display your FREE Partner TrustLogo Comodo is a highly respected security vendor This should appear on your homepage and ideally on all pages that mention SSL Click here 1 2 3 4 5 6 Associate yourself with us and demonstrate your credibility as an SSL supplier

4. Launching Your SSL services 2. Position yourself in the market Position yourself as a credible security solutions provider Take every opportunity to clearly and concisely present the unique selling points of your SSL services Form the basis of your dedicated SSL page Add value to your positioning and your website Reinforce your messages at all opportunities Answer the common questions Datasheets Click here White Papers Click here USPs Click here FAQs Click here 1 2 3 4 5 6

5. Launching Your SSL services 3. Integrate SSL into your sales process Increases your SSL conversion rate! Build into your existing product portfolio using check boxes or prompts Provides a convenient point for your customers to choose your services instead of other SSL providers 1 2 3 4 5 6 At least 3% of your existing customers are using SSL! Make sure they buy from you

6. Launching Your SSL services 4. Promote SSL on your site - Capture their interest - Action the click throughs - Use on all areas of your website - Link from associated products e.g. web host plans - Remind your customers about your SSL services - Build into any copy Banners Click here Text Links Click here 1 2 3 4 5 6

7. Launching Your SSL services 5. Catch the attention of search engines Optimize your site for SSL Great way to attract new business Fantastic means of cross-selling existing services 1 2 3 4 5 6

8. Launching Your SSL services 6. Upsell to existing customers Product promotions – add value for your customers »Zero cost »Customizable »Raises your profile Free 30 day trial SSL certificateFree product bundle Emails Click here »Free trial cert »Free network security audit »Free secure email cert »Fully-validated »128-bit encryption »Proves the quality of your products and service »With all Pro, Premium and Wildcard certificates »Worth at least $119 Free TrustLogo 1 2 3 4 5 6 Emails Build relationships – communicate to accumulate

9. Launching Your SSL services We’re here to help! Regularly check the reseller section of our site for new promotional tools Please contact us if you have any questions