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A success story in regional tourism marketing

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Presentation on theme: "A success story in regional tourism marketing"— Presentation transcript:

1 A success story in regional tourism marketing
Welcome to Tobias Valentien Regional Tourism Board Vorpommern (Western Pomerania) A success story in regional tourism marketing

2 Some Pictures

3 Some Pictures

4 Some Pictures

5 Some Pictures

6 Baltic Sea Poland

7 Facts It’s a brand and a website !
Launch: 10/03/2003 at the ITB Berlin Visitors: on average 2,000 per day Won 2th place out of 45 competitors in the competition of regional internet platforms by the German Tourism Board in 2004

8 Facts A co-operation 4 regional tourism boards:
located at the Baltic Sea in north-east Germany Vorpommern Rügen Usedom Fischland-Darss-Zingst

9 Aim A regionwide platform for the “Tourism Cooperation Vorpommern (Western Pomerania)” 4 competitors working together to gain new markets in central, western and southern Germany A Website for tourists on the Pomeranian Baltic Sea Good Usability and the latest technical features

10 Overview German, Polish & English Website with bridge pages to spanish, finnish, french, swedish presentations on sister site Decentralised information by 30 regional editors Online-Booking-System incorporated Web Catalogue “A-Z” containing 4,000 links and addresses

11 The Name Therefore: = a Brand =East (Germany)
The region where it is located = Baltic Sea The most prominent touristic region in this area = Sea A region on the water: Lakes, rivers and the Sea To punctuate the wide landscape of Western Pomerania Therefore: = a Brand

12 The Claim Dream Beaches and Wide land short and emotional
„Traumstrand“ Dream Beaches „Weites Land“ – Wide Land Therefore Dream Beaches and Wide land

13 The platform

14 Structure of the Website
Information + Service News OST|SEE|LAND Feel it! Information + Service News OST|SEE|LAND feel it! rational emotional How to put it into order?

15 Structure of the Website
Information + Service News Stories OST|SEE|LAND FEEL it! Journal - Character

16 International Appearance
Polish ONLINE English ONLINE bridge pages …

17 User-friendly

18 4 regional tourism boards
Adaptability Reddot Server Standort: Provider 1 Ostsee Content land Usedom Project Alpha-2004 Template Provider 6 Provider 5 Provider 2 Provider 3 Provider 4 Administrator A Adminstrator B Administrator C Ostseeland Professional Ost-See-Land 4 regional tourism boards Other projects Content Management System (CMS) „RedDot“

19 Regional Editors Regional editors: Regional editors: Regional editors:
Torsten Bänsch Mönchguter Museen Birgit Bluhm Schloss Rothenklempenow Madlen Dürrwald Tourismus AG Binz Jörg Goetze Landkreis Nordvorpommern Gesa Hacker Amt Franzburg-Richtenberg Petra Hilber Stadtinformation Hansestadt Greifswald Angela Kasten Stadt Grimmen Elke Kommnick Stadtinfo Pasewalk Bärbel Lenuck Presseamt Stadt Greifswald Regional editors: Karoline Mau Touristservice Sassnitz Angelika Mengelkamp Fremdenverkehrsverein Lassan e.V. Liane Müller Kurverwaltung Seebad Lubmin Ute Mülling Touristeninfo Strasburg André Paul Touristinfo Kap Arkona David Prochnow Stadt Loitz Undine Pätrow Fremdenverkehrsverein Mönkebude Gabriele Ritschel Fremdenverkehrsverein Stettiner Haff e.V. Margret Scheel Stadt Barth Regional editors: Susanna Schieke Stadtinformation Grimmen  Strukturförderverein Trebeltal Natalie Schlemper Tourismuszentrale Rügen Monique Schulze Thomas Trojan Seekajakreisen Ulrich Weissner Tourismus Stadt Bergen auf Rügen

20 The Highlights.

21 Online Booking System Situation before
Overview of accommodation was not easily available Time-consuming price-checking mechanism A variety of offers on different websites exists No central point of information was available

22 Online Booking System Solution
Booking-Engine for holiday accommodation central search in different offers with one mouse click Overview on all available accommodation at that particular time easy and reliable booking


24 The Highlights. A-Z.

25 The Highlights. A-Z. The whole of Western Pomerania on one click!
More touristic links about this region are not available anywhere else (4000 entries) Keeping the overview Collecting infos Print them zum A-Z

26 more Features The Highlights. A-Z. external entries
regional filtering available Save and store entries PDF zum A-Z

27 The Highlights. Contentsharing A-Z
Including parts of the A-Z Adaptable Styling Own content (shared content) All functions Automatic generating Link

28 Contentsharing CMS Reddot.
Integration of content Adaptable Styling Automatically generated into different websites with one working step Reddot

29 The Highlights. Flash-Activ-Map.

30 The Highlights. Flash-Activ-Map
Innovation: The Map is fully dynamic: Everyday current data Individual OST|SEE|LAND-Map Shows only the information asked for Info + Overview Interrelating the Map with the data of the A-Z Flash-Vector-Format Zoom without loading.

31 The Highlights. Flash-Greeting-Card.

32 The Highlights. Flash-Film.

33 Conclusion / Essentials
Co-operation Profit models CMS technology Emotionalizing Features Well structured theme orientated Navigation

34 Thank You !!

35 Thank You !!

36 Thank You !!

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