2. © 2005 BERA 0 CCHS Meeting 6-2003 Values provide the context for planning. Values

3. © 2005 BERA 1 CCHS Meeting 6-2003 Our Values Values are practical habits that enable us as individuals to live, be successful, and achieve self-fulfillment. Our Values enable us to achieve our mission and purpose. Values must be consistent (non-contradictory). Values are important!

4. © 2005 BERA 2 CCHS Meeting 6-2003 Graphic used with permission of BB&T.

5. © 2005 BERA 3 CCHS Meeting 6-2003 Our Values (1) Reality: (fact-based) > What is, is. > In order to be better, we must begin by understanding what the facts are. > Seeking and recognizing the true is recognition of reality. > Wishing something is so, does not make it so.

6. © 2005 BERA 4 CCHS Meeting 6-2003 Our Values (2) Reason: (Objectivity) > Mankind has a specific means of survival which is his ability to reason logically from the facts of reality, i.e., his capacity to think. > Sound premises, induction, deduction, and integration are the tools of clear reasoning. > We must make logical decisions based on facts.

7. © 2005 BERA 5 CCHS Meeting 6-2003 Our Values (3) Independent Thinking: > All staff are challenged to use their individual minds to their optimum to make rational decisions. > In this context, each of us is responsible for what we do and who we are. > Creativity is strongly encouraged and only possible with independent thought.

8. © 2005 BERA 6 CCHS Meeting 6-2003 Our Values (4) Productivity: > Be purposeful and results oriented with your work. > Work hard, get things done and produce results. > The tangible evidence of our productivity is a full college with a high graduation rate, and high placement rate with high salaries for graduates.

9. © 2005 BERA 7 CCHS Meeting 6-2003 Our Values (5) Honesty: > Being honest is simply being consistent with reality. To be dishonest is to be in conflict with reality and is therefore, self-defeating. > We must say what we mean and mean what we say. > Seek what is true, and say what is true. > Be honest when it is hard.

10. © 2005 BERA 8 CCHS Meeting 6-2003 Our Values (6) Integrity: > Because we have developed our principles logically based on reality, we will always act consistent with our principles. > Regardless of the short-term benefit, acting inconsistent with our principles is to our long-term detriment. > We will not compromise our principles.

11. © 2005 BERA 9 CCHS Meeting 6-2003 Our Values (7) Justice (Fairness): > Individuals should be evaluated and rewarded objectively (for better or worse). > Those that contribute the most should receive the most.

12. © 2005 BERA 10 CCHS Meeting 6-2003 Our Values (8) Pride: > Pride is the psychological reward we earn from living our values, i.e. from being rational, productive, just, honest, having integrity, and being an independent thinker. > We must perform our work in such a manner as to be able to be justly proud of what we have accomplished.

13. © 2005 BERA 11 CCHS Meeting 6-2003 Our Values (9) Self-Esteem (Self-Motivation): > We expect our staff to earn positive self-esteem from doing their work well. We expect and want our staff to act in their rational, long-term self- interest. We want staff who have strong personal goals and who expect to be able to accomplish their goals within the context of our mission. > A necessary attribute for self-esteem is self-motivation. We have a strong work ethic. We believe that you receive from your work in proportion to how much you contribute. If you do not want to work hard, work somewhere else.

14. © 2005 BERA 12 CCHS Meeting 6-2003 Our Values (10) Teamwork/Mutual Supportiveness: > While independent thought and strong personal goals are critically important, our work is accomplished within teams. Each of us must consistently act to achieve the agreed-upon objectives of the team with respect for our fellow staff, while acting in a mutually supportive manner.

15. © 2005 BERA 13 CCHS Meeting 6-2003 Concepts that Describe Us (1) Student-Driven > Our students are our customers > We try to create win/win relationships (2) Quality-Oriented > Quality must be built into the process (3) Efficient > “Waste not, want not” > Design efficiency into the system

16. © 2005 BERA 14 CCHS Meeting 6-2003 Concepts that Describe Us (4) Growing, Both Our Colleges and Our People > Grow or die (5) Continuous Improvement > Everything can be done better > Everyone can be better > Fundamental commitment to innovation (6) Objective Decision - Making > Fact-based and rational

17. © 2005 BERA 15 CCHS Meeting 6-2003 Our Management Style > Participative > Team-Oriented > Fact-Based > Rational > Objective

18. © 2005 BERA 16 CCHS Meeting 6-2003 Purpose To deliver the finest, highest-value education possible. > Focus on students’ learning and achievement > To achieve this we must have outstanding teachers and create an environment where they can learn and grow

19. HONESTY Consistent with Reality The goal is the True versus Unreal / False JUSTICE Evaluating the Reality of people and acting accordingly versus No Judging INDEPENDENT THINKING Consistent with Reality The goal is the True vs Unreal / False INTEGRITY Acting consistent with Reality-based principles versus Compromising / Capricious/ REASON REALITY 17 REASON Reason is the tool a mind uses to logically identify facts/truth — to grasp what is really so Facts, What is. Truth is recognition of reality. REALITY

20. MISSION: We are dedicated to helping our students get a much better job sooner. Values WHAT IS IMPORTANT TO US 1. Staff: Before quality, before customers, before any and all results, there is staff. We respect and value our people. We love, recognize, and reward producers and performers; they are our company heroes. 2. Customers: We want to deliver tremendous value to customers. Deliver more than is promised. Spoil our customers. Customer service is a matter of integrity. 3. Esthetics: The appearance of our people, facilities and furnishings, and publications represent our ideals. They should be bold, exciting, beautiful; they should declare: A better, more exciting life. Beauty and business can and should go together. 4. Innovations: In every part of the company, in every activity, we want everyone to be concerned with innovation, with improvement, with new, different, and better ways of doing things. We will search out and acquire or buy from the vast array of innovations that exist already in the world around us. 5. Marketing: All business revenue comes from marketing. We envision our companies to be rationally based, enthusiastic, powerful, marketing organizations. 6. Expansion: Let’s expand!