1. Member & Unit Services Division Presidents’ Conference Call10.19.2015 Presidents’ Conference Call – 10.19.15

2. Agenda Welcome Update from Janice Weinman, Executive Director & CEO Communications Update - Yoram Ezra Membership Update - Merna Shapiro, Vicki de Groot Day in the District and Gender Equity in Medical Research- Naomi Brunnlehrman Missions - Marcia Gabrilove-Ladin Development Update - Frieda Rosenberg, David Pasternack Annual Giving – Debbie Friedman, Tamar Davis Private Time with Fredi and Ann Presidents’ Conference Call- 10.19.15

3. Update from the Executive Director Presidents’ Conference Call – 10.19.15 Janice Weinman Executive Director and CEO jweinman@hadassah.org

4. Communications Update Presidents’ Conference Call – 10.19.15 Yoram Ezra Director, Web Strategy yezra@hadassah.org

5. Membership Update Presidents’ Conference Call – 10.19.15 Vicki de Groot Director, Membership Marketing vdgroot@hadassah.org Merna Shapiro Membership Vice-Chair mshapiro@hadassah.org

6. Membership Update Presidents’ Conference Call – 10.19.15 The Gifting Campaign Promotion ends December 31, 2015

7. Presidents’ Conference Call – 10.19.15 Go to myHadassah>resources>search>gifting campaign Promote the gifting campaign in all communications Request member reports from membership@Hadassah.orgmembership@Hadassah.org Identify prospective members (Rabbis, community leaders) Engage all your members Your Chapters’ Responsibiliti es

8. Presidents’ Conference Call – 10.19.15 National Hadassah and Chapters are responsible for engaging the Gifted Members They can….. Advocate: Day in the District Walk: Every Step Counts Learn: Defining Zionism Donate: Save a Life Enroll: as Life Member for $180 (gifted member special in 2016) Increase member/donor base Convert into paying member/donor Achieving Campaign Goals

9. Day in the District and Gender Equity in Medical Research Presidents’ Conference Call – 10.19.15 Naomi Brunnlehrman Director, PRAZE Division nbrunnlehrman@hadassah.org

10. Presidents’ Conference Call – 10.19.15 Israel in Crisis Hadassah Takes Action Urge members to send letters to Congress and the White House via the National Action Center. Organize or co-sponsor pro-Israel community rallies and gatherings. Write letters to the editor for local print media. Utilize Hadassah’s Defining Zionism resources and How To Talk About Israel guide.

11. Presidents’ Conference Call – 10.19.15 Israel in Crisis How else you can help Social Media Campaign: Show your solidarity with the people of Israel by posting a picture of yourself in Israel with the hashtag #stopthebleeding. Encourage registration for Hadassah Missions: There are exciting missions planned for 2016 for first-timers and those who have experienced Israel many times. Promote Gift a Member: Help more women can take pride in the work of our hands, here and in Israel.

12. Presidents’ Conference Call – 10.19.15 Day in the District Advocate for Israel at this important time, in addition to Gender Equity in Medical Research. Day in the District Webpage: hadassah.org/day-in-the-districthadassah.org/day-in-the-district

13. Presidents’ Conference Call – 10.19.15 Hadassah Shabbat Zachor “I worked with our Bnai Mitzvah students and each had a part to tell about Hadassah. For each part they had, I gave them background info, i.e., youth aliyah, advocacy, etc., so they could learn what they were talking about. I provided the introduction and final talk about HMO. This year the attendance was even greater because the parents of the Bnai Mitzvah students also attended. Rabbi Andrea Berlin was our guest speaker and she coordinated her talk to highlight the important role of Hadassah and women in Judaism. No doubt we will do it next year. My thought for next year is to have each of the Bnai Mitzvah students in 2016 pair with a teen in Israel who has either been treated at the Hospital, been at Youth Aliyah village, etc. and tell their story.” – Sandy Sidorsky

14. Missions Presidents’ Conference Call – 10.19.15 Marcia Gabrilove-Ladin National Vice President mladin@hadassah.org

15. Development Division Presidents’ Conference Call- 10.19.15 Frieda Rosenberg Development Division Vice-Coordinator frosenberg@hadassah.org David Pasternack Development Division Director dpasternack@hadassah.org

16. Every day we are hearing about new and terrible terror attacks in Israel. Our renowned trauma team has treated victims who range in age from 2 to 79 years old. If ever there was a time to speak up and support the people of Israel, it is now. Here’s what HWZOA is doing in the United States to support Israel.... Presidents’ Conference Call – 10.19.15

17. We were able to get Bill DeBlasio, Mayor of New York City, to visit HMO on Oct. 17 with news crews. We hope that his visit will show the world how our Hadassah medical staff, both Arab and Jewish, is treating terror victims and perpetrators alike without discrimination. We are making our voices heard in national and local newspapers across the country through a powerful advertising campaign. A half page ad appeared in the Wall Street Journal on October 15. MGO’s are making calls asking for support and a letter is going out to the entire Hadassah database. Presidents’ Conference Call – 10.19.15

18. We are extending our reach beyond the Hadassah community to Jewish communities around the nation through informative eBlasts asking for support. Eleven external email lists have been contacted, including those of JPost, JTA, Times of Israel, My Jewish Learning and others. Our National Action Center is urging supporters to write to President Obama, Members of Congress and Senators to put diplomatic pressure on Palestinian leadership to condemn the ongoing wave of terrorism.National Action Center Hadassah has launched a social media campaign asking supporters to share our posts and to post photos of themselves in Israel to show their solidarity.social media campaign All of these actions, as well as updates, stories and other resources, are being posted on a dedicated webpage at hadassah.org/stopthebleedinghadassah.org/stopthebleeding Presidents’ Conference Call – 10.19.15

19. How you can help Let people know that Hadassah is at the forefront of this conflict, saving lives Call your members Share our emails Be active on social media Hold meetings/events Presidents’ Conference Call – 10.19.15

20. Last quarter through year-end activity Presidents’ Conference Call – 10.19.15

21. Direct Mail Through Dec 31 Presidents’ Conference Call – 10.19.15 Week of October 19 th Stop the Bleeding Mailing To the 98,500 donors that received the Rosh Hashanah/Annual Fund mailing and the 4,500 Statement donors. Week of November 12 th HMO Research Mailing To 48,000, a partial segment of the donors that received the Rosh Hashanah/Annual Fund mailing. Week of November 19 th Year End Million Dollar Match Mailing To 55,000, the remaining segment of the donors that received the Rosh Hashanah/Annual Fund mailing and new donors from the Sept. Acquisition mailing. Week of November 30 th Year End Million Dollar Match Mailing To the 48,000 that received the November 12 th Research mailing.

22. Direct Mail Through Dec 31 Presidents’ Conference Call – 10.19.15 November 3Red Envelopes NovemberQuarterly Statements To donors with open balances and annual givers December Year End eBlasts

23. Presidents’ Conference Call – 10.19.15 Annual Giving Debbie Friedman Annual Giving Chair DFriedman@hadassah.org Tamar Davis Director, Annual Giving TDavis@hadassah.org

24. National Annual Giving Counts: Chai Society: 2,301 Keepers of the Gate: 4,388 2014 Income:$4,214,748 Presidents’ Conference Call – 10.19.15 By year-end, you can raise more than $5,000,000 in annual gifts!

25. Presidents’ Conference Call – 10.19.15 Annual Giving – Retention is Priority! 1.National Q4 Statement Mailing 2.Telemarketing to 2,409 Keepers that have not made or completed their annual gift 3.Training Webinar - November 5 and 9 4.Local Retention Efforts by Leadership

26. We are here for you! Debbie Friedman, dfriedman@hadassah.orgdfriedman@hadassah.org Tamar Davis, tdavis@hadassah.orgtdavis@hadassah.org Development Helpline: 800-928-0685 annualgiving@hadassah.org Presidents’ Conference Call – 10.19.15

27. Private Time with the Presidents Presidents’ Conference Call – 10.19.15 Ann EisenbergFredi Brown Presidential Development Co-Chairs