1. OMB Unveiling & Fed Jersey Launch

2. SEA WC2010 WC2010 Kick Off: The Big Unveiling – OMB and Fed Jersey Launch What it is A big bang launch event to kick off and dominate adidas share of voice for the world’s most highly anticipated football event When it is Concurrent with the global unveiling of the OMB at the draw event in Cape Town 4 th Dec, 7.00pm (Cape Town) – 5 th Dec, 12.00am (Indonesia)

3. SEA WC2010 Date/ VenueJakarta : Dec 4 th 2009 (Friday) Djakarta Theatre XXI Time9.00 pm – 2.00 am Invitation Media, adidas Customers, Consumers, Celebrities, Target : 500 – 800 pax Content Opening Speech by adidas and South Africa Embassy Freestyler / Soccer Juggler Fashion Show of entire adidas World Cup Collection RAN South African Dance launching Official Match Ball WC 2010 DJ Performance Closing MCDarius & VJ Marisa Artist Performance Dance Performance DJ Performance RAN Alpha+ Dancers Reza THE LAUNCH EVENT

4. SEA WC2010 TimeContents 21.00 – 21.45 Guest Arrival Registration 21.45 – 23.55 Opening Dance Opening Speech by MC Opening Speech by Adidas Freestyler / Soccer Juggler Fashion Show Interactive Game by MC RAN 23.55 – 00.05 South African Dance Launching Procession 00.35 – 02.00 DJ Session & Free Flow Starting with the multimedia animation playing on each screen and dancers will come along, then the unveiling process of the World Cup Ball follow by runaway models THE RUNDOWN

5. SEA WC2010 VENUE

6. SEA WC2010 BALL ROOM LOBBY

7. SEA WC2010 FOYER

8. SEA WC2010 At the foyer outside foyer There will be registration table for invitees and media. photo-wall (logo screen)is right next to entrance door where invitees and media representative can take photo by photographer or own camera. inside foyer there will be (apprx) 20 adidas mannequins be displayed spread out ballroom lobby there will be 10 adidas historical balls be displayed on each wall as a gallery adidas World Cup zone

9. SEA WC2010 Entrance Gate Logo Screen Mannequins Historical Balls World Cup Zone Registration

10. SEA WC2010 Logo Screen Entrance Gate Historical Ball Gallery

11. SEA WC2010 Ballroom Games: penalty-kick booth: interactive screen PS3 area South African Embassy booth: will provide tourism info and there will be FIFA mascot shown in the booth 32 hanging-flags of FIFA World Cup 2010 on the ceiling

12. SEA WC2010 Penalty Kick Game South Africa Booth

13. SEA WC2010 Media Cover Wrap at Tabloid Bola on Saturday, 8 December ’09 Roadshow Giant Ball WC 2010 mall to mall Post-Event