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VISUAL CODING Salience demand & vectors Colour danger  new beginning OR ‘warm glow’ of resolution Symbolism riddle of sphinx shifting sands new dawn.

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Presentation on theme: "VISUAL CODING Salience demand & vectors Colour danger  new beginning OR ‘warm glow’ of resolution Symbolism riddle of sphinx shifting sands new dawn."— Presentation transcript:

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2 VISUAL CODING Salience demand & vectors Colour danger  new beginning OR ‘warm glow’ of resolution Symbolism riddle of sphinx shifting sands new dawn OR sunset light & shadow

3 VISUAL CODING Reading path Gaze not returned / inscrutable sphinx Movement upwards to sun rising in ‘east’: spiritual growth or redemption (behind trials / mystery), incl. to light from darkness? Or setting sun = resolution in engagement with ‘other’ culture & religion?

4 REPRESENTATION the clash of cultures / civilizations? Narrative of physical journey through time & space into the ‘other’ (foreign) culture.  ideology of orientalism: the ‘east’ as mystical, dark, mysterious (providing requisite complications in narrative).

5 REPRESENTATIONt he clash of cultures / civilizations? inner journey to personal growth  engaging with ‘other’ (foreign) culture.  the mystical, dark, mysterious ‘east’ provides complications in narrative which test & challenge the protagonist  western materialism and rationalism challenged by eastern spiritualism?

6 REPRESENTATIONt he clash of cultures / civilizations? imaginative journey to set out on (metaphorical) road to personal growth  engaging with ‘other’ (foreign) culture.  projecting beyond traditions of western materialism and rationalism to engage with eastern spiritualism?  moving beyond binaries of east / west to new set of beliefs about how we might live?


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