1. Menu Labeling Katie Bengston MS, RD, LD Nutrition Manager Panera Bread
April 11, 2013
Weight of the State

2. Overview Introduction to Panera Panera’s commitment to nutrition
Panera’s choice to post calories
Customer feedback to posting calories
Results after posting calories
Basic process for collecting & publishing nutrition
Individuals who benefit from posting nutrition
Future projects

3. Introduction Over 1600 bakery-cafes in the US and Canada
High quality food in comfortable environment
Identity rooted in fresh-baked, artisan bread
Menu highlighted by select ingredients
Donate breads/baked goods to community

4. Panera’s Dedication to Nutrition
Nutrition information in each cafe for over a decade
Nutrition Calculator online since 2009
Calories posted on menu panels in 2010
Future plans to improve nutrition reporting

5. Posting Calories on Menu
Panera was first concept to post calories on menu
# 1 reason was to continue to develop our relationship and transparency with customers
Give customers the tools needed to make dietary decisions
Trend was going in this direction and wanted to be proactive

6. Customer Feedback Net positive for both customers and Panera
Interested customers were thankful
Enjoyed the honesty and transparency
Some customers wanted more than calories posted

7. Panera Menu Program: Calories
Before
After

8. Results After Posting Calories
Sales were not negatively impacted after posting calories
Marginal shifting in customer orders
Sales were not negatively impacted due to posting calories

9. Basic Process for Creating Nutritionals
Dedicated to accuracy
Accurate recipes
Accurate portioning tools
Work closely with vendors to ensure accurate nutrition lab analysis
Accurate nutrition software
Verification – checks and balances

10. Who Benefits from Published Nutrition?
The public – our customers
Educators
Healthcare providers
State and local leaders
Employers
Community-based organizations

11. Looking to the Future
Nutrition Initiatives

13. Panera hopes it is providing an environment that positively impacts health by supplying this information to the public