1. Basic facts - Source: Statistical Office of the Republic of Serbia & RATEL

2. Telecom service Subscribers – last 3 years, source RATEL Penetration not too bad, but structure is inappropriate Analog cable Broadband Internet - low penetration Prepayed mobile

3. Revenues Revenues from telecom services –1.51 billion EUR (4.76% GDP) Allocation of revenues

4. Regional comparison Source: Country Monitoring Report 2 Annex (Cullen International) Mobile and fixed penetration (region countries) Good penetration, but too many prepaid users – lower revenues, 3G services not widely accepted) – impact to New media implementation in mobile platforms

5. Regional comparison Source: Country Monitoring Report 2 Annex (Cullen International) Total Number of Fixed Internet Connections According to the Type of Connection

6. Indicators of ICT development According to ITUs “Manual for Measuring ICT Access and Use by Households and Individuals” Collection of indicators is done 36.7% households with Internet access provides better overview of real status of new media penetration in Serbia? Only 1.7 million Internet subscribers (943000 fixed + 3G) – bad for New Media  - 691000 broadband

7. Private Internet Use (in the Last 3 Months) Source: Statistical Office of the Republic of Serbia Not to many uses of NEW MEDIA No one is downloading music, movies, watching Youtube, “socializing”?

8. Percentage of Companies with Websites, According to Business Activity Source: Statistical Office of the Republic of Serbia Why only 75.5% media activities companies have own Websites? Companies are not recognizing market!

9. Total number of users of TV distribution platforms (cable, DTH, IPTV) Penetration is good, but mainly analog new services are not available in analog systems, not to many Pay TV subscribers huge basic package subscriber structure is not good

10. Funny facts 2009 Advertising market: –TV advertising 59.2% –Radio advertising 4% –Internet 1.5% –Print 22.4% –OOH 12.8%

11. What next with TV and radio broadcast, press, web?