1. Case Study by Wayne Hung 7/16/2015 1

2. What is Dropbox? 2

3. History Founded: June 2007 by Drew Houston and Arash Ferdows Location: San Francisco Reason: forget to bring flash drive on bus Launched: September 2008 Funding: Received seed fund from Y Combinator Apple tried to acquire Dropbox in late 2009 Continue growing until now A possible IPO is coming 3

4. Numbers 50 million users in 2011 100 million users in 2012 200 million users in 2013 Now Dropbox has more than 400 million users. People save 1.2 billion files to Dropbox every 24 hours. Dropbox is supported in 20 languages with users in over 200 countries. Dropbox is used in 97 percent of Fortune 500 companies. Over 300,000 apps have been built on the Dropbox Platform. 4

5. Why Did It Success? 5

6. Referral Program 6

7. Growth Strategy No Advertisement Referral Program 7

8. Growth Strategy Dropquest & Space Race 8

9. Pre-Dropbox era People’s needs are not actually satisfied Create needs 9

10. Why Did It Success? Single Product for all users and all platforms Excellent User Experience(UX) Using Amazon S3 service Votebox Open API 10

11. Business Model Freemium Model 96% of users don’t pay 200 Million Revenue in 2013 (with 200M users) 11

12. Acquisitions 12

13. Competitors Free users & Paid users 13

14. Future Challenges Lots of company are doing the “Same Thing” How to attract new users? Develop Dropbox for Business 14

15. Q&A 15