1. Welcome and introduction Ole Grøndahl Hansen General Manager PVC Information Council Denmark Plasticiser conference 20 September 2007 in CPH

2. Content of introduction PVC Information Council DK – who are we and who are paying us? PVC consumption today and tomorrow EU and PVC Vinyl 2010 Things have changed: from defence to promotion Today’s programme

3. PVC Information Council DK Since 1995 representing the European PVC industry in Denmark. Financially supported by Danish PVC converters. www.pvc.dk

4. PVC consumption today and tomorrow Global: 2006: 33 million tons 2011: 41 million tons

5. Phthalates and Plasticisers 6 million tons plasticisers1 million tons plasticisers Today 93 % of plasticisers are phthalates

6. EU and PVC During most of the last two decades, PVC has been centre of controversial debate Over the last ten years, numerous of official reports have been published by the EU Commission and others

7. PVC in the EU system 1997: End of Life Vehicles 1998: Horizontal studies 2000: The Green Paper 2000: Public hearing and consultation 2001: Parliament resolution ? : Communication on PVC?

8. Parliament Resolution – highlights Strong opinion on heavy metals More recycling necessary Commission to examine alternatives Critical to phthalates

9. Conclusions of EU LCA report Products, not materials, should be dealt with in LCA No clear winner All types of material have their strong and weak points Long durability of PVC building products is decisive

10. How does the European PVC industy respond to this situation?

11. Vinyl 2010 established in 2000 The Voluntary Commitment of the PVC industry A SECTOR GROUP OF CEFIC

12. Vinyl 2010 PVC resin production Use of additives Development of recycling schemes Financial scheme

13. Vinyl 2010 Characteristics of the Voluntary Commitment Involves more than 23,000 companies and 500,000 jobs Answers the concerns raised in the Green Paper Addresses key issues across the whole life-cycle Covers the period 2000-2010 Measurable targets Intermediate and final deadlines External verification (by independent third party) Monitoring committee Annual public report

14. European Parliament today 2007 voting in Parliament on proposed new directive on PVC: 662 members: NO 17 members: YES

15. From defending to promoting PVC

16. PVC a Creative World ”Behind every mass produced industrial product, poetic beauty can be found” Riccardo Giovanetti

17. 10 categories PVC and lighting PVC and lightness PVC and transparency PVC and flexibility PVC and rigidity PVC and decoration PVC and softness PVC and reuse PVC and integration PVC and interactivity

18. PVC in Art and Design PVC – a Creative World an exhibition in Horsens and Vedbæk

19. Medical Devices PVC industry communicates to the medical device industry

20. Things have changed! PVC in Danish Design Center 2007

21. On todays conference

22. The Conference 1session: The Producers 2session: The Authorities 3session: The Politicians 4session: The Alternatives

23. End of introduction – let’s get started!