1. Chapter © 2010 South-Western, Cengage Learning Investing for the Future 11.1 11.1Basic Investing Concepts 11.2 11.2Making Investment Choices 11

2. © 2010 South-Western, Cengage Learning SLIDE 2 Chapter 11 Why Invest Investing is the use of long-term savings to earn a financial return. Investing is a proven and powerful way to strengthen your financial position over time.

3. © 2010 South-Western, Cengage Learning SLIDE 3 Chapter 11 Rule of 72 The Rule of 72 is a technique for estimating the number of years required to double your money at a given rate of return. Divide the percentage rate of return into 72 to estimate how long it will take to double your money. For example, if an investment is yielding an average of 6 percent, it will take 12 years to double your money (72 ÷ 6).

4. © 2010 South-Western, Cengage Learning SLIDE 4 Chapter 11 Investing Increases Wealth Financial success grows from the assets that you build up over time. Investing helps you accumulate wealth faster than if you simply saved your excess cash in a savings account.

5. © 2010 South-Western, Cengage Learning SLIDE 5 Chapter 11 Risk and Return Investing risk is the chance that an investment’s value will decrease. All types of investing involve some degree of risk. The greater the risk you are willing to take, the greater the potential returns.

6. © 2010 South-Western, Cengage Learning SLIDE 6 Chapter 11 Low Risk/Low Return Corporate and municipal bonds Bonds are debt obligations of corporations (corporate bonds) or state or local governments (municipal bonds). U.S. government savings bonds Treasury securities

7. © 2010 South-Western, Cengage Learning SLIDE 7 Chapter 11 Medium Risk/Medium Return Stocks Stock is a unit of ownership in a corporation. Mutual funds A mutual fund is the pooling of money from many investors to buy a large selection of securities. Real Estate

8. © 2010 South-Western, Cengage Learning Real Estate When purchasing a real estate investment, it is important to consider: Age of Home Cost to Purchase Resale Potential Location