1. Edinburgh 20-24 June 2011 European Commission Information Society and Media GaLA Game and Learning Alliance The European Network of Excellence on Serious Games Serious Games in a Business Training Context Poul Kyvsgaard Hansen Aalborg University 1

2. European Commission Information Society and Media Edinburgh 20-24 June 2011 One's word does not fully express the idea

3. European Commission Information Society and Media Edinburgh 20-24 June 2011 Do we agree?

4. European Commission Information Society and Media Edinburgh 20-24 June 2011 Problem Typology ORDERED UNORDERED Sense Categorize Respond SIMPLE COMPLICATED Sense Analyze Respond COMPLEX Probe Sense Respond CHAOTIC Act Sense Respond DISORDER Dave Snowdon (2007)

5. European Commission Information Society and Media Edinburgh 20-24 June 2011 Concept Ipsum lorum id ad ventum conspirum lori humonum What do we know? What do we know that we don’t know Technology Finance Market Organization ….. Inspired by: Leifer et. al., Radical Innovation Harvard Business School Press, 2000 Different Types of Processes

6. European Commission Information Society and Media Edinburgh 20-24 June 2011 Ability to play

7. European Commission Information Society and Media Edinburgh 20-24 June 2011 Phases Index of Attention and Influence High Low ACTUAL MANAGEMENT ACTIVITY PROFILE Knowledge Acquisition Concept Investigation Basic Design Prototype Building Pilot Production Manufacturing Ramp-Up ABILITY TO INFLUENCE OUTCOME Attention and influence

8. European Commission Information Society and Media Edinburgh 20-24 June 2011 “Prototypes make great teams and create shared space!” “Great teams make prototypes!” The Power of Prototypes

9. European Commission Information Society and Media Edinburgh 20-24 June 2011 LEGO Serious Play 9

10. European Commission Information Society and Media Edinburgh 20-24 June 2011 Business Model and Strategy 10

11. European Commission Information Society and Media Edinburgh 20-24 June 2011 Thank You