1. Internet Society Boosting Local Content and the Internet Economy
The Internet Society
4/25/2017
Internet Society
Boosting Local Content and the Internet Economy
RONOG 29 October 2014, Bucharest
Maarit Palovirta, European Regional Affairs Manager

2. The Internet Society
4/25/2017
Our Mission
To promote the open development, evolution, and use of the Internet for the benefit of all people throughout the world.

3. Internet Access Value Chain
The Internet Society
4/25/2017
Internet Access Value Chain
International connectivity
National backbone
Middle mile
Last mile
Internet service

4. The Internet Society
4/25/2017
IXPs around the World
Source: TeleGeography World IX Map,

5. Local Content and Internet Development
The Internet Society
4/25/2017
Local Content and Internet Development
Source: OECD/ISOC/UNESCO (2013): The Relationship between Local Content, Internet Development and Access Prices

6. Role of Internet Exchange Points (IXPs)
The Internet Society
4/25/2017
Role of Internet Exchange Points (IXPs)
Internet Exchange Points (IXPs) are now well recognised
as a vital part of the Internet ecosystem and
essential for facilitating a robust domestic ICT sector*.
A primary role of an IXP is to:
Keep local Internet traffic within local infrastructure and to reduce costs associated with traffic exchange between networks.
Improve the quality of Internet services and drive demand by reducing delay and improving end-user experience.
Create a convenient hub for attracting key Internet infrastructures within countries e.g. data hosting facilities.
Act as a catalyst for overall Internet development including commercial, governmental and academic stakeholders.
* See for example, the OECD’s recent report on Internet Traffic Exchange:

7. Geography of Top Level Domain Names
The Internet Society
4/25/2017
Geography of Top Level Domain Names

8. Attracting Regional & International Traffic
The Internet Society
4/25/2017
Attracting Regional & International Traffic
Average distance of participants from IXPs within each economy
If one builds a local IXP, no matter how remote, ISPs from other regions will build infrastructure to reach it;
Exchanges can become very successful even if they do not attract a substantial portion of intercontinental participants.
Source: Packet Clearing House

9. Internet traffic projections 2013-18 in CEE*:
The Internet Society
4/25/2017
Leveling up Your IXP
Increasing capacity and outreach through additional IXP nodes or domestic backbone extension?
Context:
Growth of Internet traffic, especially video traffic.
End-user demand for better quality broadband connections.
Operators developing new sources of revenue to complement declining fixed-line rentals etc.
EU/ national policy targets and subsidies:
Coverage: Next Generation Access (>30 Mbps) for all by 2020;
Uptake: 50% of households having 100 Mbps subscriptions (or higher)
Internet traffic projections in CEE*:
Internet x2,9 or GACR 24%
Internet video x4 or GACR 33%
Devices from 1bn to 1,6bn …
*Source: Cisco Virtual Networking Index (VNI) 2014

10. The Internet Society
4/25/2017
Get Involved
There are so many ways to support the Internet. Explore how you can make an impact.
Become a Member
Join a Chapter
Attend an Event
This is your Internet. Join it!
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