1. Presidents and Governors Forum September 22 nd and 23 rd 2013 ASCE Headquarters Reston VA STRATEGIC PLANNING Presented by: Jay Higgins, P.E. Region 9 Governor for Los Angeles Section

2. How many Sections and Branches have a strategic plan?

3. Words that describe a strategic plan?

4. What is a Strategic Plan? It is a roadmap It is a yard stick

5. When a Strategic Plan is Created Make Sure Everyone “On Board”

6. Everybody “on board” with the plan

7. Team members deviating from the plan

8. Not as Planned; Anticipate problems

9. What is Strategic Planning? “Strategic Planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy” 1 1 J. Scott Armstrong (1968). “ The value of Formal Planning for Strategic Decisions: A reply”. Strategic Management Journal 7: 183-185

10. Two Key Components Before Strategic Plan is Developed: Vision – what a organization wants to be; long term view and concentrates on the future Mission – fundamental purpose of the organization; succinctly describes why it exists

11. ASCE Vision Civil engineers are global leaders building a better quality of life.

12. . ASCE Mission Provide essential value to our members and partners, advance civil engineering, and serve the public good.

13. ASCE ‘s Three Strategic Initiatives: Infrastructure - raise America’s grades Professional Engineering Practice – “Raise the bar” to future entry Sustainability - a more sustainable natural and built environment

14. Focus Only on ASCE’s Initiatives? Not necessarily, however:  Make the Section/Branch members aware of the Society’s initiatives Focus efforts on accomplishing your strategic plan goals to benefit your local members

15. Developing a Strategic Planning? How do we start the process?

17. Start With Blank Page Ask these fundamental questions: What do we really want to do? For whom do we do it?

18. Los Angeles Section Prepared a Strategic Plan in 2009 8,000 Members Seven Branches Six Younger Member Forums One Life Member Forum 12 Student Chapters

19. Developing a Strategic Planning – What is the Process? Los Angeles Section used this process: Special Board meeting including the Committee Chairs o Meeting took about 4 hours Room with a lot of wall space o Have large poster size “Post-Its” Start with a brainstorming session o Anything and everything is on the table for consideration

20. Brainstorming/Freely Flowing Thoughts: “True creativity comes when people stop trying to be the smartest person in the room.” 1 1 Eric McNulty Strateggy+Business online

21. Developing a Strategic Planning – What is the Process? Will end up with several goals  More than could possibly could accomplished Create a prioritized list

22. Developing a Strategic Planning – What is the Process? Focus your efforts on the top three goals Keep another two goals at most on the list Focus on the objectives and action items for getting there Update the plan every three to five years

23. Developing a Strategic Planning – What is the Process? Goals must be measurable and attainable Sometimes your perception is not reality

26. Think about adding graphics in your Strategic Plan?

30. Close

31. QUESTIONS

32. Exercise – Choose One: Scenario No. 1 - Large Urban Area Branch Scenario No. 2 -Small Rural Area Branch Scenario No. 3 - Your Branch

33. Exercise : 15 Minutes to Develop Implementation Strategy 15 Minutes Presentation