1. LESSON 9: INTERTEXTUALITY OF BIKE-SHARE Jamie Lakey and David Boje

2. HEIDEGGER – BY SABINE 2

3. BIKE SHARE SUMMARIZED When I started out it was at the forconcepting phase – I had to learn what bike share was and how it would benefit the university I had tot alk with others to get the idea out there. Then once I had gotten the word out there and groups began to see the benefit of it I 3

4. BIKE PATHS AT NMSU 4

5. BIKE RACKS AT NMSU 5

6. TOP THREE COMPANIES OnBikes - intial start up cost $ 144,000 reoccurring annual fees $ 49,200 for 120 bikes 5 year total $340,800 Collegiate Bike- Initial Start up cost $99,525 reoccurring annual fees $39,868.75 for 100 bikes 5 year total $213,982 Zagster- Initial start up cost $ 144,000 reoccurring annual Fees $144,000 for 120 bikes 5 year total 720,000

7. CLASS ACTIVITY 1.EXERCISE: Where are the Spiritual places in Las Cruces? What spiritual practices are encouraged in those places? 2.EXERCISE: How is spirituality used at NMSU? For what pragmatic purposes? 3.What is the relation of religion and spirituality at NMSU? 4.What is the relation of Quantum Storytelling and Spirituality? 7

8. DR. BOJE PRESENTS CHAPTER 7 Quantum Storytelling Hermeneutics (pages 106- 120) Chapter 7 is about the relation of spirituality and organizations. Amit Goswami (1993:11) is critical of how material realism posits a universe without spiritual meaning (Boje, 2014: p.127). That is just what the TFW Virus accomplishes. 8

9. TFW VIRUS Taylor, Fayol & Weber combine to form a FRACTAL, a VIRUS TFW Virus SCALES up HUMANS=RESOURCES, ANIMALS=RESOURCES, EARTH=RESOURCES RESULT: Nothing has value, in itself; only as a resource, and instrument of production/consumption 9

10. TFW VIRUS PROPERTIES a.TFW stands for Taylorism-Fayolism-Weberism, that is a “false dualism” (Boje, p. 127) between spirituality and matter. Nature without spirit is a dis-enchanted New Mexico: i.e. New Mexico is so- called Land of Enchantment. b.TFW is not only a virus, it is a fractal c.Human Resource Management – makes Humans into ‘Resources’, another example of TFW virus fractal results. d.Maslow’s ‘self-actualization’ makes the pursuit of self, the top of the pyramid of needs, and it’s a selfish materialism. 10

11. TFW PROPERTIES e.Materiality without spirit is the cornerstone of late modern capitalism. f.Quantum Storytelling is a method to analyze the false duality of social-material, and spiritual-material. g.American Pragmatists (Dewey, James, Peirce) opposed the exclusion of spiritual from capitalism. They each opposed ‘Social Darwinism’ with revered the survival of the fittest, the right of the most wealthy to ignore the poor, etc. 11

12. BREAK 15 minute break 12

13. SPRADLEY - STEP 9 Make Componential Analysis -Now you ask those contrast questions to flesh out your taxonomy relevant to your study. It is also recommended to share your taxonomy with your participants so they can tell you what you missed. Another good place to do focus group, sharing results, getting feedback. 13

14. CLICK TO LEARN CLICK TO LEARN TO DRAW SIERPINSKI FRACTAL TRIANGLE 14

15. NOW MAKE SUSTAINABILITY FRACTAL 15

16. FRACTAL SOLUTIONS TO TRIPLE BOTTOM LINE EXAMPLE of POSITIVE FRACTAL of TRIPLE BOTTOM LINE 16

17. GETTING CRITICAL ABOUT 3BL Its important in your article writing! E.g. “We submit that the only way to make sense of such a claim is by formulating it (roughly) in the way we have with the Aggregation Claim, above. That is, we cannot see how it could make sense to talk about a bottom line analogous to the bottom line of the income statement unless there is an agreed-upon methodology that allows us, at least in principle, to add and subtract various data until we arrive at a net sum. … none of the advocates of so-called 3BL accounting ever actually proposes, presents or even sketches a methodology of the sort implied by the Aggregation Claim For more CRITIQUE of the Triple Bottom Line 3Bl please see this excellent articleCRITIQUE of the Triple Bottom Line 3Bl please see this excellent article 17

18. AGGREGATION CLAIM – that is, something analogous to a net social “profit/loss” – can be calculated using data from these indicators and a relatively uncontroversial formula that could be used for any firm. 18

19. CONVERGENCE CLAIM Why should firms measure, calculate and (possibly) report their additional (and in particular their social) bottom lines? (Convergence Claim) Measuring social performance helps improve social performance, and firms with better social performance tend to be more profitable in the long-run. 19

20. SOCIAL OBLIGATION CLAIM Firms have an obligation to maximise (or weaker: to improve) their social bottom line – their net positive social impact – and accurate measurement is necessary to judge how well they have fulfilled this obligation. 20

21. TRANSPARENCY CLAIM The firm have obligations to stakeholders to disclose information about how well it performs with respect to all stakeholders. 21

22. MANDELBROT SET 22 CLICK FOR The Amazing Mandelbrot Set FRACTAL tutorial ‬ More Advanced Tutorial part 1 Part IIPart II – filled Julia Set Spiritual Version of Mandelbrot Set The Mandelbrot Set is DEFINED as the Visual Representation of the iterated function on the complex plan

23. FRACTALS OF ECONOMIC GROWTH Scale RepeatsPatternEverywhereVirus T = TAYLORISM Scientific Management F = FAYOLISM Administrative Management W = WEBERISM Bureaucratic Managemen t What is a FRACTAL Birth of TFW Fractal Virus 23

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26. YOU TUBE VIDEOS 26

27. WHAT IS INTERTEXTUALITY ANALYSIS? 27

28. CANVAS QUESTIONS 1.Submit what you have done to date for first draft of you project (at completion, this includes title, abstract, introduction (with purpose, 3 contributions, paragraph on structure of what follows, the methodology, your finding (with actual examples of text from observations, Internet data, etc.; this is where you could apply only one of the research approaches of the term, e.g. domain analysis, contrast analysis, deconstruction, microstoria, grand narrative, story network, ethnostatistics, intertextuality), discussion of implications, conclusions (review your purpose, 3 contributions made, and propose next steps in this research agenda), references. Please bring printout to next class. Please use headings and subheadings, APA format figures & tables & references & citations, plus single space, 12 point Time font, left justify text. 28

29. CANVAS QUESTION 2.Do an abbreviated HORIZONTAL Intertextual Analysis of Internet texts relevant to your project (precedent, current, and anticipated texts); next week is local to global. E.g. In Bike-sharing project – the precedent texts of bike-sharing at NMSU (its early proposals), the current texts, the anticipated bike-sharing program at NMSU). 29

30. CLICK TO PLAY CLICK TO PLAY TAYLORISM FRACTAL 4:49 Taylorism on ABC World Report by stevenslibrary 3 years ago64,012 views Frederick Taylor is known as the Father of Scientific Management. He is also a graduate of Stevens Institute of Technology where... 30

31. CLICK TO PLAY CLICK TO PLAY FAYOLISM AUDIO 31

32. MAX WEBER BUREAUCRACY CLICK FOR VIDEO NIGHT OF LIVING DEADCLICK FOR VIDEO 32