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Cloud Computing Rex Wang VP Product Marketing. © 2009 Oracle – Proprietary and Confidential2 The following is intended to outline our general product.

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Presentation on theme: "Cloud Computing Rex Wang VP Product Marketing. © 2009 Oracle – Proprietary and Confidential2 The following is intended to outline our general product."— Presentation transcript:

1 Cloud Computing Rex Wang VP Product Marketing

2 © 2009 Oracle – Proprietary and Confidential2 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle.

3 © 2009 Oracle – Proprietary and Confidential3 Everyone Is Talking About Cloud

4 © 2009 Oracle – Proprietary and Confidential4 Cloud Is at the Peak of the Hype Curve

5 © 2009 Oracle – Proprietary and Confidential5 What Is Cloud Computing? Often characterized by: Virtualized computing resources Seemingly limitless capacity/scalability Dynamic provisioning * Source: Wikipedia.org * Multi-tenancy Self-service Pay-for-use pricing

6 © 2009 Oracle – Proprietary and Confidential6 Why Cloud Computing? Benefits Speed Cost

7 © 2009 Oracle – Proprietary and Confidential7 Why Not Cloud Computing? Challenges/Issues QoS Fit Security

8 © 2009 Oracle – Proprietary and Confidential8 Cloud Layers: SaaS, PaaS, IaaS Applications delivered as a service to end-users over the Internet Infrastructure as a Service Platform as a Service Software as a Service App development & deployment platform delivered as a service Server, storage and network hardware and associated software delivered as a service

9 © 2009 Oracle – Proprietary and Confidential9 Cloud Deployment Models: Public, Private, Hybrid IaaS PaaS SaaS INTERNETINTERNET Public Clouds IaaS PaaS SaaS INTRANETINTRANET Private Cloud Users Public cloud providers offer services to multiple customers Enterprises create private clouds for exclusive use

10 © 2009 Oracle – Proprietary and Confidential10 Public Clouds and Private Clouds IaaS PaaS SaaS INTERNETINTERNET Public Clouds IaaS PaaS SaaS INTRANETINTRANET Private Cloud Users Public Clouds: Lower upfront costs Economies of scale Simpler to manage OpEx Private Cloud: Lower total costs Greater control over security, compliance & quality of service Easier integration CapEx & OpEx Both offer: High efficiency High availability Elastic capacity

11 © 2009 Oracle – Proprietary and Confidential11 Public Cloud Will Grow To 9% Of Enterprise IT Spend By 2012 Public Cloud vs. On-Premise

12 © 2009 Oracle – Proprietary and Confidential12 44% of Large Enterprises Are Interested In Building A Private Cloud

13 © 2009 Oracle – Proprietary and Confidential13 Oracle Cloud Computing Strategy IaaS PaaS SaaS INTERNETINTERNET Public Clouds IaaS PaaS SaaS INTRANETINTRANET Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice Offer customers a growing number of applications as SaaS services 1 2 Provide enabling technology to other cloud providers 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds

14 © 2009 Oracle – Proprietary and Confidential14 Oracle Cloud Computing Strategy IaaS PaaS SaaS INTERNETINTERNET Public Clouds IaaS PaaS SaaS INTRANETINTRANET Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice Offer customers a growing number of applications as SaaS services 1 2 Provide enabling technology to other cloud providers 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds

15 © 2009 Oracle – Proprietary and Confidential15 Oracle SaaS Applications Available Today Wide range of applications Integrated Enterprise-grade SCM: Sourcing Collaboration CRM

16 © 2009 Oracle – Proprietary and Confidential16 Oracle On Demand Flexible Deployment Options Remote Management Hosted & Managed Multi-Tenant SaaS Single-Tenant SaaS On-Premise Pay-per-useLicensed OpExCapEx & OpEx Off-premiseOn-premise Managed by vendor Managed by Customer Vendor scheduled maintenance Customer scheduled maintenance

17 © 2009 Oracle – Proprietary and Confidential17 Oracle Cloud Computing Strategy IaaS PaaS SaaS INTERNETINTERNET Public Clouds IaaS PaaS SaaS INTRANETINTRANET Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice Offer customers a growing number of applications as SaaS services 1 2 Provide enabling technology to other cloud providers 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds

18 © 2009 Oracle – Proprietary and Confidential18 Oracle Platform for SaaS Comprehensive platform to build, deploy and manage SaaS applications Service provider reliability, availability, scalability and security Single platform for both on-premise and SaaS-based deployments Multi-tenant Virtualization: Oracle VM Operating Systems: Oracle Enterprise Linux Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit SaaS App 1SaaS App 2SaaS App 3 Application Quality Management Application Performance Management Lifecycle Automation Configuration Management Oracle Enterprise Manager Integration: SOA Suite Security: Identity Mgmt Process Mgmt: BPM Suite User Interaction: WebCenter

19 © 2009 Oracle – Proprietary and Confidential19 250+ Partners Have Adopted Oracle’s SaaS Platform “8 out of 10 SaaS vendors delivering business-critical applications run on Oracle.”– Nucleus Research

20 © 2009 Oracle – Proprietary and Confidential20 Oracle Cloud Computing Strategy IaaS PaaS SaaS INTERNETINTERNET Public Clouds IaaS PaaS SaaS INTRANETINTRANET Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds 2 Provide enabling technology to other cloud providers Offer customers a growing number of applications as SaaS services 1

21 © 2009 Oracle – Proprietary and Confidential21 Deploy Oracle Technology In Either Public Or Private Clouds Oracle Database, Fusion Middleware and Enterprise Manager supported Amazon is the first public IaaS provider Oracle support – intent to add others Oracle provides Amazon Machine Images to make deployment fast and easy http://aws.amazon.com/solutions/featured-partners/oracle/

22 © 2009 Oracle – Proprietary and Confidential22 Oracle Application Express Quickly develop web-based database applications Self-service provisioning and wizard-based app design Dedicated workspaces in a shared environment Deploy without lock-in to your data center, Amazon EC2 or other APEX hosters apex.oracle.com Apex hosters Amazon EC2 Your Data Center Deployment options Oracle Application Express

23 © 2009 Oracle – Proprietary and Confidential23 Enterprise Evolution To Cloud Private Cloud Evolution Public Cloud Evolution PaaS SaaS IaaS Public Clouds Hybrid Federation with public clouds Interoperability Cloud bursting App1App2App3 Private IaaS Private PaaS Virtual Private Cloud Hybrid PaaS SaaS IaaS Private Cloud Self-service Policy-based resource mgmt Metered App2App3 Private IaaS Private PaaS App1 Silo’dGrid Physical Dedicated Static Heterogeneous Virtual Shared services Dynamic Standardized appliances App1App2App3 App1App2App3 Private IaaS Private PaaS

24 © 2009 Oracle – Proprietary and Confidential24 Oracle Cloud Platform & Cloud Management Virtualization: Oracle VM Operating Systems: Oracle Enterprise Linux Servers Storage Application 1Application 2Application 3 Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Shared Services Integration: SOA Suite Security: Identity Mgmt Process Mgmt: BPM Suite User Interaction: WebCenter Platform as a Service Infrastructure as a Service Cloud Management Application Quality Management: Testing, Patch Management Application Performance Management: RUEI, SLA Managment, Monitoring, Diagnostics Lifecycle Automation: Self-Service Provisioning, Policy-Based Resource Scheduling, Metering Configuration Mgmt: Assembly Builder, Capacity & Consolidation Planning Oracle Enterprise Manager

25 © 2009 Oracle – Proprietary and Confidential25 Enterprise Private Cloud Roadmap Out-of-Box Framework to Manage Clouds Key Functionality Push-button application provisioning using virtual appliance and a library of pre-packaged virtual appliances Self-service provisioning, monitoring and management Dynamic virtual machine placement to maximize capacity utilization (Distributed Resource Scheduling) Dynamically power on/off servers based on workload (Dynamic Power Management) Resource metering and chargeback Federation with Public Clouds (for DR, overflow capacity “cloudbursting”, etc.)

26 © 2009 Oracle – Proprietary and Confidential26 Oracle Enterprise Private Cloud Key Differentiators Only Vendor to Provide Complete “Top to Bottom” Cloud -Applications to Disk “Application in a Box” -Preconfigured, certified, multi-VM application assemblies Integrated Stack Management -Rich application management and monitoring -Management beyond virtual Containers Policy Driven Workload Management and Provisioning -Can be linked to Application KPIs

27 © 2009 Oracle – Proprietary and Confidential27 Oracle Cloud Computing Strategy IaaS PaaS SaaS INTERNETINTERNET Public Clouds IaaS PaaS SaaS INTRANETINTRANET Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice Offer customers a growing number of applications as SaaS services 1 2 Provide enabling technology to other cloud providers 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds

28 © 2009 Oracle – Proprietary and Confidential28

29 © 2009 Oracle – Proprietary and Confidential29 Software As A Service Web-based applications delivered to end-users -Single release of software shared by multiple customers -Hosted and managed by a SaaS provider -Multi-tenant or single-tenant -Pay-per-use pricing (rental) Oracle SaaS offerings -CRM On Demand -Beehive On Demand -Sourcing On Demand -Intent to deliver more … Infrastructure as a Service Platform as a Service

30 © 2009 Oracle – Proprietary and Confidential30 Platform As A Service Platform software to build and deploy SaaS applications -Often includes database, middleware, development tools -Often includes services mgmt Metering and billing Self-provisioning Multi-tenancy Oracle PaaS offering: -Techology on Demand for SaaS ISVs -Oracle also is a PaaS enabler Infrastructure as a Service Software as a Service NS-BOS TECHNOLOGY ON DEMAND

31 © 2009 Oracle – Proprietary and Confidential31 Infrastructure As A Service Hardware and associated software delivered as a service -Servers, storage, networks … -OS’s, VMs, file systems … Based on grid computing -Virtualization -Clustering -Dynamic resource provisioning Oracle is an IaaS enabler, not provider Platform as a Service Software as a Service AT&T Synaptic Hosting

32 © 2009 Oracle – Proprietary and Confidential32 Oracle CRM On Demand Fast time-to-value Easy customization -Managed by CRM users High user adoption Low risk, predictable costs More frequent updates -Managed by Oracle Agility to adapt and change

33 © 2009 Oracle – Proprietary and Confidential33 Oracle Beehive On Demand Enterprise Collaboration Team Tags Discussions Wiki Blogs Enterprise Messaging Contacts Tasks Calendar EMail Synchronous Collaboration Chat VoiceChat Presence Conferencing Single platform for all collaboration services Complete range of end user tools for individual and team use Includes Email, calendar, team workspaces, instant messaging, group chat, web and voice conferencing, wikis Standards based platform co-exists with or replaces legacy collaboration servers Beehive Platform

34 © 2009 Oracle – Proprietary and Confidential34 Oracle Sourcing On Demand Optimized Strategic Sourcing Programs Source more spend in less time Go live rapidly Build end-user expertise Ensure proper application usage Meet stringent audit requirements Outsource ongoing maintenance Avoid Infrastructure Selection & Configuration Source for lowest total cost Create immediate & long term savings Identify Opportunities & Suppliers Conduct On-Line Negotiations Analyze & Award Approve & Issue Define Strategies & Negotiations Accelerate Time to Value Eliminate IT Inhibitors Increase Negotiation Efficiency & Effectiveness

35 © 2009 Oracle – Proprietary and Confidential35 Backup to local disk Use new Secure Backup cloud interface to move database backups to S3 -Existing DB backup scripts just work -Fully integrated with Enterprise Manager Eliminates tape backup and offsite tape management overhead Amazon S3 is the first public storage cloud Oracle supports – intent to add others Oracle Offsite Backup In The Cloud Database Files RMAN Backup Local Disk Backup Secure Backup Cloud Module Amazon S3 Encryption RMAN Tape Interface Compression


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