1. ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012 www.pwc.com

2. PwC Speaker Massimo Pellegrino è responsabile in PwC della practice di IT Strategy. Ha lavorato in Hewlett-Packard come WW Vice President della business unit Enterprise Information Solutions e, precedentemente, in Teradata come Vice President dell’area Sud Europa, Medio Oriente e Africa. Nel corso degli anni ha approfondito in modo particolare le aree di Information Management, Business Intelligence, CRM, Cloud Computing, Social Media così come l’analisi e la progettazione di modelli di business legati all’utilizzo di tecnologie innovative. Slide 2 novembre 2012

3. PwC Assumptions Slide 3 novembre 2012

4. PwC Local and Linear Thinking Slide 4 novembre 2012

5. PwC Exponential Thinking First half of board: 100,00 kg of rice Entire board: 461,168,602,000 tons A heap larger than Mount Everest Slide 5 novembre 2012

6. PwC Technology Evolution– Linear Plot Slide 6 novembre 2012

7. PwC Technology Evolution – Logaritmic Plot Slide 7 novembre 2012

8. PwC Exponential Growth: The Moore’s Law Slide 8 novembre 2012

9. PwC The “Network” Metaphor Slide 9 novembre 2012

10. PwC Global Trends Slide 10 novembre 2012

11. PwC Global Power Shift: Sources of Growth Slide 11 novembre 2012

12. PwC Global Power Shift: Sources of Growth Slide 12 novembre 2012

13. PwC Global Power Shift: Sources of Growth Slide 13 novembre 2012

14. PwC Global Power Shift: Sources of Growth novembre 2012 Slide 14

15. PwC Global Power Shift: Demographics Slide 15 novembre 2012

16. PwC Global Power Shift: Population Growth Slide 16 novembre 2012

17. PwC The Digital Universe Slide 17 novembre 2012

18. PwC New technology trends are re-shaping any business ecosystem New technology trends are deeply changing the ecosystem in which companies compete: consumers are leading mass technology adoption for enhanced shopping experiences and enterprise are forced to adopt new business models. Key trends shaping the new ecosystem Exponential adoption of Smartphone and Tablets is reshaping the way the Internet is consumed, and creating a new blend of digital and physical experiences. Mobility gains prominence The increasing adoption of Social Media, at a personal and company level, is shifting people’s social behavior to the online, digital world. Social media and collaboration Social media and collaboration Service Oriented architectures are blending with Cloud delivery models, for a new way to consume IT at a personal and company level. On demand computing On demand computing An increasing gap between the volume, variety and velocity at which information is produced and the ability to analyze it is giving rise to a new analytic approach. Big data computing Small Integrated Circuits are everywhere, adding intelligence and connectivity to almost everything. Internet of things Companies must leverage Technology trends to become agile, enable innovation, create operating efficiency, enter new markets, increase customer loyalty and gain ground against competitors. Slide 18 novembre 2012

19. PwC Social Networking and Mobility novembre 2012 Slide 19

20. PwC Big Data and the Internet of Things novembre 2012 Slide 20

21. PwC The R&C revolution is driven by the demands and behaviors of the Digital Consumer Multi-channel Consumers build their own, cross brand, multi channel, trans-national shopping journey, thus creating a demand for a seamless multi channel experience. One market Customer have increasing confidence in trading in a global market from anywhere, anytime, and expect the local firms to be competitive with global leaders. Social Influence Consumers ask their inner circles to validate their buying decisions, and use social networks to engage with Brands. Social Shopping is starting and promsing. Empowered prosumer Consumers form an intelligent crowd challenging authorities, experts and companies. They ask for an open dialogue, and want to participate in shaping the product and services. Mobility By using diverse mobile devices, consumers find or receive dynamic deals right at the point of sale, and compare prices online, blending online and offline channels. Loyalty issue Technology has lowered the barriers to churn, and customer loyalty is a prize for the few Brands and Retailers who will provide a seamless, high quality multichannel experience (and lock-in). What do we mean by Digital Consumer? Slide 21 novembre 2012

22. PwC Opportunities Slide 22 novembre 2012

23. PwC A New Species: The Makers Slide 23 novembre 2012

24. PwC 3D Printing Slide 24 novembre 2012

25. PwC What can you do with 3D Printing? Slide 25 novembre 2012

26. PwC Personal Genomics Slide 26 novembre 2012

27. PwC We are making data science a sport Slide 27 novembre 2012

28. PwC Exponential Collaboration Slide 28 novembre 2012

29. PwC Nokia sensing X Challenge Slide 29 novembre 2012

30. Grazie per la vostra attenzione. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, [insert legal name of the PwC firm], its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2012 [insert legal name of the PwC firm]. All rights reserved. In this document, “PwC” refers to [insert legal name of the PwC firm] which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity. WARNING: The following disclaimer and copyright notices must be customised for your local territory - if you need assistance with appropriate wording, contact your local Risk Management or Office of General Counsel. Massimo Pellegrino Massimo.pellegrino@it.pwc.com