1. www.imgtec.com Tony King-Smith EVP Marketing Industry and academia: how should it work?

2. © Imagination TechnologieseFutures 15jan20152 Creating the future with our partners The next waves: wearables; IoT; smart homes; eHealth; ADAS… Enabling IP for key markets and opportunities

3. © Imagination TechnologieseFutures 15jan20153 A global technology leader Driving IP innovation with unrivalled portfolio  #1 in graphics, GPU compute and video IP  #2 in CPU processor IP  Leader in emerging RPU communications IP market  #3 design IP company world-wide* Enabling unique IP platforms  Transforming TTM (time to market)  Leveraging customer IP to maximise differentiation Supporting and driving major markets  Helping our partners to create successful solutions  Influencing new and emerging opportunities  Showcasing and proving our technology with real products A technology powerhouse for multimedia, processors, communications, and cloud IP * source: Gartner

4. © Imagination TechnologieseFutures 15jan20154 Quick facts One of the world’s top 3 electronics IP providers More than 7bn units shipped -Over 3.5m per day -Around 1.3bn in FY2014 Products >1,700 people world-wide -23 offices; HQ in UK ->80% of staff are engineers People £171m (US$ 287m) - Profit: £24m (US$40m) FY14 Revenues

5. © Imagination TechnologieseFutures 15jan20155 Imagination’s IP portfolio Comprehensive range to create connected SoC solutions Unified Memory FlowCloud Connectivity FlowCloud Connectivity PowerVR Graphics & GPU Compute Processors PowerVR Graphics & GPU Compute Processors PowerVR Video Processors PowerVR Video Processors Ensigma Communications Processors MIPS General Processors Each IP core is a class leader Lowest power; smallest silicon area Open and customer-centric business model PowerVR Vision Processors PowerVR Vision Processors SoC fabric

6. © Imagination TechnologieseFutures 15jan20156 Imagination’s IP powers everything, everywhere Markets:  Mobile phones  Mobile computing  Consumer multimedia  Automotive  Networking  Enterprise  Wearables  IoT

7. © Imagination TechnologieseFutures 15jan20157 Our licensees and partners drive our business Strategic Partners Key Licensees

8. © Imagination TechnologieseFutures 15jan20158 Increasing role of IP  Key trend in recent years:  More integration => More SoCs => total solutions (SoCs + software)  Key consequences:  Systems complexity is high - and increasing  Application & domain knowledge essential Changing dynamics of product development Enabling customers to invent only what needs to be invented - reducing cost and enabling faster time to market Customisable IP platforms Application know-how Well-defined & unique differentiation Customer Proven, Scalable IP IP provider The Way Forward:

9. www.imgtec.com Linking Research to Industry

10. © Imagination TechnologieseFutures 15jan201510 The relationship is changing  It used to be that the most advanced technology was in universities  Now much more resides in industrial R&D  Tools used by industry are often more advanced than those used by universities  Universities used to focus solely on first principles  Now more system level and applied research as baseline technology gets more sophisticated  University funding is changing  If more funds are to come from industry, universities must adapt to what industry needs

11. © Imagination TechnologieseFutures 15jan201511 Industry can’t do everything  For established and growing companies like Imagination, much of our R&D is focused on evolution and expansion of our core IP  Difficult for us to have people spending much time on “what-if”  Our Research teams only work on driving our own technology forward  We need to focus on what we know will be profitable investment  We value partners who can leverage our IP to do exciting things  Universities can be a key part of that

12. © Imagination TechnologieseFutures 15jan201512 What we need from universities  Ideas  That relate to what we do, but push boundaries  Ares that could lead to commercial exploitation  Background  Help us understand the world-wide state of research in topics that are new to us  Focus  Where we identify projects that need exploration of alternatives, and we cant justify the risk Working together collaboratively is key

13. © Imagination TechnologieseFutures 15jan201513 How Imagination works with universities  Undergraduate projects  Helps us get to know the department  Talks  Helps us raise our profile to students  Recruitment fairs  Sponsorship of PhDs  CASE awards and direct sponsorship  We employ the candidate, and like them to spend up to 50% of their time with us  Participation in UK and EU funded projects  What we’re most looking for right now Based on recruitment, research and long term partnership

14. © Imagination TechnologieseFutures 15jan201514 How we handle IP  Undergraduate and Masters projects  University owns IP  We have rights to use it, and first option to exploit  PhD projects  Imagination owns the IP  University has free rights to use for research purposes  When commercialisable IP is identified, we work with the university to maximise their ability to publish  Identification of IP triggers a window of no more than 3-6 months to resolve best way forward for both parties We’re an IP company – we should know something about it!

15. © Imagination TechnologieseFutures 15jan201515 Imagination is a unique IP channel  Universities generate a lot of IP, but often not commercialisable  Working with us can help better understand what is and isn’t valuable  We have a mature, global infrastructure to exploit IP  It’s what we do best!  Our reach is unrivalled – not just companies we know, but the key decision makers and influencers in those companies  We negotiate commercial terms daily We believe IP companies like us are a substantial asset to the UK We believe universities should focus on publishing, not exploiting, IP

16. © Imagination TechnologieseFutures 15jan201516 Universities need to be academic, not commercial  The academic environment of conversation and exploration with peers within the university and with peers in the UK and world-wide is your greatest asset  Industry engagement with universities should aim to exploit this  The realities of exploitable IP can prevent this, so must be managed carefully  That’s what industry cannot do, so is a valued resource Academia should be all about intellectual rigour and exploration

17. © Imagination TechnologieseFutures 15jan201517 Summary  Universities are great at generating ideas and IP  Industry is great at exploiting ideas and IP  Universities are at their best exploring blue sky and challenging concepts where the risk to industry of developing them is too high  Universities should never focus on royalty streams – it undermines the nature and value of academia

18. www.imgtec.com December 2014 Industry and academia: how should it work?