1. VisitMO.com User Survey Results Calendar Year 2013 Conducted by Tourvey/Texas A&M Compiled by Lorinda Cruikshank

2. Methodology Survey developed by Dr. James Petrick, Professor, Research Fellow & Graduate Program Coordinator at Texas A&M University This report is based on responses from January thru December 2013 compared to the same time period in 2012 Survey is administered primarily through a pop-up on VisitMO.com Pop-up offers option to take survey to every 5 th monthly unique visitor who has been on the website for at least 3 minutes Survey of VisitMO.com users Data Source: Tourvey2

3. Website Survey Sample Size Survey of VisitMO.com users Data Source: Tourvey3

4. How useful was VisitMO.com in planning your vacation? Survey of VisitMO.com users Data Source: Tourvey4

5. How did you find VisitMO? Survey of VisitMO.com users Data Source: Tourvey5

6. When visiting a destination-sponsored travel website, what information would you hope to find? (Top 10 of 30) 2013 Rank & %2012 Rank & % Local attractions#1 – 79.3%#1 – 80.2% Historical sites#2 – 67.8%#2 – 66.7% Calendar of Events#3 – 59.8%#4 – 60.1% State park information#4 – 58.0%#3 – 60.3% Fairs & festivals#5 – 56.7%#5 – 57.4% Museums#6 – 53.3%#7 – 52.4% Outdoor recreation#7 – 51.3%#6 – 53.3% Highway maps#8 – 50.4%#9 – 49.9% Activity information#9 – 47.8%#8 – 52.3% Accommodations #10 – 47.5%#10 – 49.8% Survey of VisitMO.com users Data Source: Tourvey6

7. Which of the following statements best describes why you visited Missouri's website? Survey of VisitMO.com users Data Source: Tourvey7

8. What decisions had you made prior to visiting Missouri’s website? Survey of VisitMO.com users Data Source: Tourvey8

9. How important is our website’s information for making your travel plans? Survey of VisitMO.com users Data Source: Tourvey9

10. Please rate the VisitMO homepage on the following attributes (5 point scale): Survey of VisitMO.com users Data Source: Tourvey10

11. Please rate the VisitMO homepage on the following attributes (5 point scale): Survey of VisitMO.com users Data Source: Tourvey11

12. Please rate the VisitMO homepage on the following attributes (5 point scale): Survey of VisitMO.com users Data Source: Tourvey12

13. Gender Survey of VisitMO.com users Data Source: Tourvey13

14. Home State of Respondents (Top 10) Survey of VisitMO.com users Data Source: Tourvey14

15. Children at home Survey of VisitMO.com users Data Source: Tourvey15

16. Household Income Survey of VisitMO.com users Data Source: Tourvey16