1. Design Elements and Principles

2. Elements of Design
Point
Line
Form(Shape)
Texture
Color

3. Point
Single Point
Multiple points in space
Points creating closure

4. Line
Rigid
Organic
Differing Weights

5. Form(Shape)
Contour
3 Dimensional

6. Texture
Smooth
Rough

7. Color
We’ll look at color more closely in another presentation

8. Principles of Design
Balance
Rhythm
Proportion
Dominance
Unity

9. Balance Approximate Horizontal Symmetry Horizontal Symmetry
Radial Symmetry
Assymetry

10. Rhythm
Flowing
Regular
Progressive

11. Proportion

12. Dominance

13. Let’s Look at some examples
Write down 3 elements of design used in each
Write down 2 principles that you see
Write down the color scheme being used

21. Typography

22. Common Fonts – Web Safe

23. Deciding when to use an image
If the font is specific to the design
The font is not a common font
You are adding a specific style – drop shadow, kerning, etc.

24. Try to avoid using images for text
It’s not searchable
If a user’s browser can’t display the image, your text is not available
Use alt information

25. Installing Fonts Step 1 – Download font
Step 2 – copy font into fonts folder
(Start -> Control Panel -> Fonts)

26. Thinking about Font and Color Choice
I will love you forever and ever until the day you die.

27. Thinking about Font and Color Choice
I will love you forever and ever until the day you die.