1. Design, Measurement, Information Sources Conceptualization What is a concept? Dimensions of a concept Indicators of a concept Validity and reliability of indicators Operationalization Factors to consider Levels of measurement

2. Concept = mental image  Name for a category of things  General, abstract  Meaning is agreed upon by a group no $, run-down apt., welfare, mom w/ kids, minority, … “Poverty” =

3. Examples of sociological concepts  Society  Culture  Social structure  Social institution  Primary group  Formal organization  Deviance  Social control  Social class  Socioeconomic status  Poverty  Inequality  Prejudice  Minority group  Social distance  Liberalism  Value of children  Marital satisfaction  Religiosity  Social movement

4. Nominal definition  Gives researcher’s definition of a concept  Not exact or specific  Distinguishes it from similar concepts Love is attachment. Love is a very strong liking. Love is a romantic and sexual attraction to another person. Love is putting another’s needs before your own. Violence is any kind of maltreatment. Violence is a physical act that causes injury. Violence is a physical act that is intended to cause injury. Violence is an act that is intended to cause injury or pain, no matter how minor.

5. Dimension  Part or aspect of a concept  Component of a concept  Not the entire concept in itself Love Intimacy Passion Commitment

6. Researchers may disagree about dimensions of a concept: Love Attachment Sexual attraction Caring Love Attachment OR:

7. 4 Conceptualizations of Inequality SES Education Occupation Earnings Class Relationship to means of production Status Prestige SES Wealth Prestige Power Knowledge

8. Indicators of a Concept  Measurable, observable variables  Indicate presence or absence of concept  At least one indicator per dimension indicator = “clue” to a concept

9. Example: Indicators of Love Attachment: “I would not like to live without.” “When is gone, I feel like part of me is missing.” “When is gone, I feel like part of me is missing.” Intimacy: “ and I are very close.” “ I can share my feelings with.” “ I can share my feelings with.” “I trust.” “I trust.” Caring: “I put ‘s needs before my own.” “ I want to be happy.” “ I want to be happy.”

10. Example: Indicators of Social Stratification  Status, prestige: Admiration of others, ranking of occupations by public.  Wealth: Income, assets  Knowledge: Yrs. of education, degree  Power: Positions in organizations  Class, relationship to means of production: –Owns business –Has employees –Controls others’ labor (hire/fire, make rules, etc.) –Sells own labor

11. Evaluating Indicators: Validity  Validity = “Truth”  Are we measuring what we think we’re measuring?  Does the indicator really reflect the concept?

12. Ways to evaluate validity  Face validity: does it make sense? Agrees best judgment, or opinion of experts. Example: Makes sense to use income as a measure of social position. Example: Makes sense to use income as a measure of social position.  Predictive (criterion) validity: does it work? Is it a good predictor? Example: ACT score is a predictor of college GPA

13. Ways to evaluate validity Content validity: Does indicator cover all the dimensions of the concept? Example: Measure of “risk taking” must include attitudes (enjoy taking risks) and behaviors (actually takes risks). Construct validity: Does the indicator behave as expected? How is it related to other indicators of other concepts? Example: Measure of “marital stress” should correlate positively with divorce, negatively with measure of marital satisfaction.

14. Evaluating Indicators: Reliability  Reliability = dependability  Freedom from measurement error  Measure yields the same results every time.

15. Reliability ≠ Validity  We can measure accurately without reflecting the underlying concept. Examples of reliable but invalid indicators: Foot size as indicator of intelligence Race as indicator of criminal behavior Number of children as indicator of masculinity Age as indicator of wisdom Length of marriage as indicator of satisfaction

16. What causes measurement error?  Poorly designed measure  Respondent or subject  People working with measure  Changes over time

17. Measuring Reliability: most common methods  Internal Consistency – correlation between several indicators of the same concept  Test-retest – same measure applied twice should yield same results  Reliability coefficient = results of a reliability test. Range from 0-1.0. Should be very high (>.9) if measure is reliable.

18. Maintaining Reliability  Careful wording of survey questions  Ask questions R’s can answer  Pretest questions or measures  Train people who will work with measures (e.g. interviewers, coders)  Be cautious of variables that change over time.

19. Operational definition vs. Similar Terms  The specific definition of a concept that is used in a particular study  May involve exact wording of a measure  Indicators can have more than one operational definition  “Variable” may refer to an indicator or operational definition

20. Examples: Operational Definitions of “Income”  Individual’s (or couple’s) gross annual income before taxes, as reported on tax return.  “Would you say your income last year was between: 0 – 19,999; 20,000 – 39,999; 40,000 – 49,999….”  Total family income from all sources  Top 25%, middle 50%; bottom 25%

21. Examples: Operational Definitions of “Unemployment”  % of people who are not employed  % of people 16-64 who are not employed  % of people 16-64 who are looking for work  % of people 16-64 looking for work or who gave up looking…

22. Level of measurement Name categories, count frequencies Rank categories in order Numerical values; equal distances b/t categories Meaningful zero point No Yes Nominal Interval Ratio Ordinal

23. Examples of nominal variables  Gender (Male/Female)  Race (White, Black, Hispanic, Asian, Native American, other)  Political preference (Democrat, Republican, other)  Occupation (job title)  Favorite breakfast cereal  State of residence

24. Examples of Ordinal Variables  Opinion statement (strongly agree, agree, don’t know, disagree, strongly disagree)  Social class (lower, working, middle, upper)  Level of education (< high school, high school grad, vocational/technical degree, bachelor’s degree, graduate degree)  Church attendance (never, several x/year, monthly, weekly)

25. Examples of Interval Variables (Numeric, but scale is arbitrary)  Temperature (Celsius, Fahrenheit)  IQ score (average = 100)  Occupational prestige (0 – 100)  Rating scales (0-5, 1-10, etc.)  Any numerically scaled variable

26. Examples of ratio variables  Income in dollars  Years of education  Age in years  Number of children  Population size  Rates (births, deaths, crimes, etc.)

27. What is the level of measurement?  Marital status (never married, married, separated, divorced, widowed)  Market value of home (dollars)  Approval of president’s job performance (strongly approve, approve, disapprove, strongly disapprove)  Grade point average (0.0 – 4.0)  Letter grade (A, A-, B+, B, B-,….)  Marital satisfaction (scale of 0 – 10)  Participation in extracurricular activities (Yes/No)