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Published byNicholas Ford Modified over 8 years ago
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Michael Gayetsky Nathan Graff Eric Harmon Jessica Hittle
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How to use Youtube to expand your business By Raymund Flandez Wall Street Journal
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Artist that posts videos on how she created her art Sold all 49 paintings $500- $1000 a piece
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Free Allows advertisers to be creative and funny David Scott- author of a book on marketing and PR – Laughs with a product pitch = great success
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CEO makes videos where he blends random things – Credit cards – Golf clubs Sales jumped 500% Totaling $40 million
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“My Child’s Pack” – Bullet proof backpack Implements current events Breaks online video rules – somber
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“328 school shooting incidents with injury or death in North America since Columbine” 25,000 hits Sales totaling 1,000
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Small businesses lack resources Advertising is imperative for success Partner up with an ad agency – Understands the business – Plays to strengths Campaigns are used to inform public of product offer
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All Natural Maine Root LLC – organic soda-maker – Needed to boost sales – Insufficient funds for marketing Found a compatible partner in Door Number 3 – Both companies benefited from partnership – Door Number 3 offered a discount
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Partners agreed on humor to sell product – Most effective method – Attention-getter Great results – Sales grew from $500,000 to $3 million – Door Number 3 gained publicity
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Guide for do-it-yourselfers Wide range of projects Great publicity
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Not a regular YouTube video Charismatic host, Mr. Pettis Expand creativity while learning
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Moe's Southwest Grill Participation of customers Contest helps awareness and sales
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