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Power point Presentation by Group 3 Maria Vargas Illsse Rodriguez Meagan Gonzalez.

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Presentation on theme: "Power point Presentation by Group 3 Maria Vargas Illsse Rodriguez Meagan Gonzalez."— Presentation transcript:

1 Power point Presentation by Group 3 Maria Vargas Illsse Rodriguez Meagan Gonzalez

2  http://www.youtube.com/watch?v=Fdy1AgO6Fp4 Video-Introduction

3  Roots of McDonaldization  Max Weber  Rationalization Process (1900’s)  Bureaucracy  George Ritzer  McDonaldization (1993)  Fast Food Restaurants  Dominance of  Efficiency  Process/Routine  Predictability  No surprises/No Change/No individualism  Calculability  Time=Money  Control  No option just guidelines or rules

4   Dehumanizing  Control  Example: Recreation  Does not break routine  “Needless to say; the Holocaust represented the ultimate in the irrationality of rationality. After all what could be more dehumanizing than murdering millions of people in such a mechanical way.” –Yum! Brands 2006 National Report The “Iron Cage” of Rationality

5   Scientific Management  Assembly Line  Suburbs  Shopping Malls  Fast Food Restaurants  HIGHER PROFITS LOWER COSTS Process of McDonaldization

6  Negative and Positive Effects  Education  Healthcare  Effects  More goods and services available  Instantaneous acquiring of services  More affordable  Comfort  Controlled System  More innovations

7  Against McDonaldization  McLibel Support Campaign  National Heart Savers Association  Slow Foods  Sprawl Busters  Local Protests  Resist corporate organizations  Choose quality  Stray from Routine  Be Individualistic

8   Blogging-Connectivity  Major Demographics  Instantaneous  Conflicts Inflamed Social Stand-Point

9   Cultural Changes  General Contrast of Societies  Positive Examples of Cultural Change  Negative Example of China Society At Large

10   TNC-Transnational Corporations  Regulations on Global scale  Sometimes also coined as Coca-Colanization, or Americanization  Implementation and Enforcement of Regulations on Universal scale Political Contrast

11   Opposing Views of Countries  Stereotypes  Negative Aspects –Paranoia  Positive Interviews Political Outlook

12   McDonald’s is responsible for 90% of the countries new jobs.  Today it has about 28 thousand restaurants worldwide and opens almost 2 thousand each year.  1 out of 8 workers in the U.S. has at some point worked for McDonald’s.  Hires about one million people annually, more than any other company (private or public)  Largest buyer of beef, pork, and potatoes.  Largest retail owner in the world - Earns majority of profits from collecting rent.  Spends more money on advertising than any other brand.  A generation ago, ¾ of the money was used to buy food to prepare meals. Now, ½ the money is used to buy food, mainly at fast food restaurants. Powerful symbol of America’s economy

13   Have gained control of American agriculture  Farmers and ranchers are losing their independence and becoming hired hand for the giant business.  Immigrant worker injuries go unrecorded and uncompensated. Control of American Agriculture

14   Vast purchasing power because of demand  Have changed how cattle is raised, killed and processed.  Made a once highly skilled and highly paid job into the most dangerous job in the U.S. Purchasing Power

15   Presents itself as a local company aims to incorporate local taste and local dishes. ex. Curry potato pie in Hong Kong  The basic thinking behind fast food has become the operating system of today's retail economy, wiping out small businesses, obliterating regional differences, and spreading identical stores throughout the country like a self-replicating code Local Companies

16   What do you think about this movie clip?  http://www.youtube.com/watch?v=MkKwcJaf6_k http://www.youtube.com/watch?v=MkKwcJaf6_k  How do You think McDonaldization effects your everyday life?  What do You think are the positive and negative effects of McDonaldization to you as an individual? Discussion Questions

17   VideoMay191. (2007). Mcdonaldization [Web]. Retrieved from  http://www.youtube.com/watch?v=Fdy1AgO6Fp4  Ilsse’s References:  N.p.: Youtube, 2007. Web. 18 Sept. 2011..  Ritzer, George. The McDonladization of Society 5. Los Angeles: Pine Forge Press, 2008. 23-201. Print.  Smart, Barry. Resisting McDonaldization. Thousand Oaks: Sage Publications, 1999. 93-95. Print.  Alfino, Mark, John S. Caputo, and Robin Wynyard. McDonaldization Revisited. Westport: Praeger, 1998. 23-203. Print.  Ritzer, G. (n.d.). The McDonaldization of Society (pp. 46-58). Retrieved September 25, 2011, from http://www.corwin.com/upm-data/16567_Chapter_2_pdf   Meg’s References   Salman, A. (2009). Regulating transnational corporations. Pakistan Daily, Retrieved from  http://www.globalpolicy.org/component/content/article/220-trade/48379-regulating- transnational-corporations.html   Buckman, R. (2003). Let them eat cheese. Far Eastern Economic Review, Retrieved from http://www.globalpolicy.org/component/content/article/162/27632.html   Havrilesky, H. (2003). Besieged by "friends". Saigon, Retrieved from Buckman, R. (2003). Let them eat cheese. Far Eastern Economic Review, Retrieved from http://www.globalpolicy.org/component/content/article/162/27632.html   Bennett, J. (2003). United press international. Saigon, Retrieved from http://www.globalpolicy.org/component/content/article/162/27618.html References

18   Maria’s References   APA:  Schlosser, E. (2001). Fast food nation. Boston: Houghton Mifflin. Retrieved from http://www.sabatinomangini.com/uploads/4/5/9/6/4596832/fast_food_nation.pdf   Turner, B. S. (2007). McDonalization: Linearity and Liquidity in Consumer Cultures. American Behavioral Scientist 2003; 47; 137. doi: 10.1177/0002764203256180   Kolodko, G. W., Globalization and Its Impact on Economic Development ( 2006). TIGER - Transformation, Integration and Globalization Economic Research, Warsaw, Poland; University of Rochester - Department of Political Science. Retrieved from http://ssrn.com/abstract=961479  Photos:  Clip Art Version 2010  Viklund, A. (Artist). (2008). International american companies in the arab world : signboards realia. [Web Photo]. Retrieved from http://varabic.wordpress.com/category/signs/shop-signs/  Becking, J. (Artist). (2010). Mcdonaldization of society by george ritzer. [Web Photo]. Retrieved from http://jeffbeckinc.wordpress.com/2010/09/08/mcdonaldization-of-society-by-george-ritzer/  Find the Best.com. (Photographer). (2011). Mc donald's hamburger. [Web Graphic]. Retrieved from http://fast-food-nutrition.findthebest.com/compare/1-32-142-2604/McDonald-s-Hamburger-vs- McDonald-s-Medium-French-Fries-vs-Burger-King-Hamburger-vs-Burger-King-French-Fries- medium-Salted References Continued…


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