1. www.vega.org.uk

2. To insert your company logo on this slide From the Insert Menu Select “Picture” Locate your logo file Click OK To resize the logo Click anywhere inside the logo. The boxes that appear outside the logo are known as “resize handles.” Use these to resize the object. If you hold down the shift key before using the resize handles, you will maintain the proportions of the object you wish to resize. www.vega.org.uk

3. Analysis of broadcasting from the Vega site. Breakdown of how long people watch Vega programmes. The large initial peak includes people who watch a programme for a few seconds and then break the link, also those who have initial connection trouble, reconnect more than once and then settle down to watch the programme properly. Since most programmes on the site are one hour long, 10% indicates they are watching for at least 6 minutes.

4. Fig 2 : Same breakdown excluding the 0-10% bracket. It is clear that our viewer retention is pretty good (I would be very interested to see a similar curve for standard terrestrial broadcasting, to see what percentage of a programme viewers typically watch!)

5. Breakdown of membership of the Science Club 331 members

6. Breakdown of Science Club - Membership by Country

7. Vega Website Statistics Statistics compiled over the first 7 weeks of broadcasting on the new Vega website (ie since 28 Jan 2002) 1. Number of times Vega programmes have been requested44476 2. The number of viewers who accessed a programme 9059 3. 75% stuck with a programme for >1min 6854 4. 20% watched > 30 mins of a single programme 1750 5. 14% watched a whole (1hr) programme 1256 6. No per day who watch a significant portion of a programme 75 7. No per day who watch a whole programme 25 8. Average number of pages requested per day 1051 9. No of different countries that have accessed the site 111 10. No of members of the Science Club 333 11. No of appearances on the Real.com guide homepage 3

8. I have been watching the video streams contained on your site with growing enthusiasm since happening across it via an article/ad on RealOne Player home page. Thank you very much for putting these here, I cannot begin to express my gratitude. [….] keep up the good work. Michael Smale, Australia

9. This should have government funding as well. The BBC was originally set up to educate the public and is failing miserably with its magazine format for everything. I have been waiting and waiting for a separate 'science' channel to be started on television, which is the best 'main' medium for learning. I agree that there are other areas of education that still need to be pushed alongside of the science aspects e.g languages, arts, literature etc. Where can we as mere public connect with to state our view that we still want to learn 'what is out there'. At 51 years old I am still keen to learn and would find this a brilliant way to do so. Martin J Clarke, UK

10. I find that the website is very elegantly organized and is becoming a treasure trove of up-to-date scientific information on all sorts of important contemporary subjects. I am constantly directing colleagues teaching in High Schools and at Universities to your website which goes into scientific subjects at unusually great depths, a not so frequent feature of other educational, public sites and television programmes... I have watched the extraordinary interview that you made of the late Max Perutz. What a fascinating piece! Amand Lucas, Professor, Belgium

11. I am interested in getting involved in presenting archaeology (which is a science/arts subject) to the public in a responsible way. So many of the comments on your website resonated enormously with my own feelings in my own field and I would love to talk to one of you in more detail on this subject.. James Mower, Archeologist

12. [On Helen Sharman’s Masterclass] The lecture is a refreshing change from the norm of frantic music, zany presenters and dramatic video sequences. (Bill Nye eat your heart out) David D, Teacher, UK

13. Your website is very helpful (I have been looking specifically at the media advice for scientists) Julia Maddock, PPARC