1. No Software Is An Island April 14, 2005 Michael Atkin President BroadView Software Michael@BroadViewSoftware.com

2. No Software is an Island… >Seeking out new worlds >The new world of broadcasting >Welcome to the future!

3. What does the future hold?

4. Gene knew a few things… >Communications >Navigation >Medical Technology >Computer Technology >Technology in the world and technology in broadcasting

5. Communications

6. Navigation >Location >Directions >GPS >Auto Pilots

7. Medical Technology >X-Rays >Scanners >PET >MRI >CT >Hypo Sprays >Lithotripsy… no more “barbarians”

8. Computer Technology

9. >Main Frames >Mini Computers >Micro Computers >Standalone Systems >Interconnected Systems (Internet) >Standards Based Systems >Network Systems (Browsers)

10. Why the March of Change? >Improved reliability >Improved efficiency >Improved functionality >Decreased workload >Increased cost effectiveness >Benefit to the USER

11. How? >Achieved through interconnected systems >Faster, better, but the big difference is in the software >Information sharing >Reduced duplication >Increased reliability and reusability

12. Back to television broadcasting… It’s not an island anymore >Today software is in everything and they all communicate S/W Monitoring BrandingRouter Automation S/W Video Traffic

13. Types of relationships – Two-Way >Two-way, Bi-directional interfaces >Example: Traffic Automation >Playlist flows from traffic to automation >As-Run log flows from automation to traffic >Old world, text based, proprietary >New world, dynamic, standards based Traffic and Programming Automation

14. Types of relationships – One-Way >One-way >Example: Traffic --> Accounting >Invoice info flows to accounting system >Old world, text based, proprietary >New world, dynamic, standards based Traffic and Programming Accounting A/P, G/L

15. Challenges >Few standards anywhere! >But text-based interfaces are easy to create >New standards emerging >HTML >XML >PMCP >SMPTE S22 >Different databases and schemas >But vendors often work together to form partnerships, ACE

16. ACE >Consistent Engineering >Reduced capital expenses >Reduced operational expenses >Tight integration of systems for PBS member stations >All pieces designed to work together >Direct database integration >Many Bi-directional interfaces

17. ACE >Programming, Traffic, Underwriting >Automation >Branding >Monitoring >Archive >Highly Integrated Systems

18. P & T  Automation >Ingest List >Clip List >Media Update >Play List >Record List >Purge List >As Run

19. Branding >Greenfield Slides from servers >Automated text generation >Bugs, logos and animation >Audio layers >Simplified workflow

20. Welcome to the Future! >Software has changed the world of broadcast equipment, but more importantly, the experience and quality of broadcasting >Greatly improved flexibility and turnaround time >Better communication between equipment >Improved functionality at lower cost >Improved reliability and information reuse >Lower capital and lower recurring expenses We are going where no one has gone before…

21. Summary >Well designed and properly interconnected systems provide benefit greatly exceeding the higher initial cost of these “Next Generation” systems >No software or system should be an island >The strength of each system shows in how well they integrate with other systems

22. For more information Michael Atkin President BroadView Software Michael@BroadViewSoftware.com www.BroadViewSoftware.com 416-778-0623 x223