1. Copyright 2010, The World Bank Group. All Rights Reserved. COMMUNICATION AND DISSEMINATION, PART 2 DEVELOPING DISSEMINATION PRODUCTS 1

2. Copyright 2010, The World Bank Group. All Rights Reserved. BASIC TOOLS FOR PRESENTING DATA Narrative or written report Tables Graphs and charts Thematic Maps 2

3. Copyright 2010, The World Bank Group. All Rights Reserved. NARRATIVE PRESENTATION Provides information regarding objectives and methodology of the census/analysis Highlights, and explains, the data Provides interpretation and describes the analysis Useful for comparing a small number of important values 3

4. Copyright 2010, The World Bank Group. All Rights Reserved. NARRATIVE PRESENTATION Executive Summary Purpose Methods Findings Conclusions Data Quality Questionnaire 4

5. Copyright 2010, The World Bank Group. All Rights Reserved. NARRATIVE PRESENTATION EXECUTIVE SUMMARY – Summarizes the most important statistical findings – Saves the reader from searching for key information – Points should be self-explanatory 5

6. Copyright 2010, The World Bank Group. All Rights Reserved. NARRATIVE PRESENTATION cont’d PURPOSE/INTRODUCTION – Provides background information study objectives data requirements major concepts or definitions overview of data collection procedures and possible impact 6

7. Copyright 2010, The World Bank Group. All Rights Reserved. METHODS – analytical procedures – Description of variables – More detail on data collection procedures 7 NARRATIVE PRESENTATION cont’d

8. Copyright 2010, The World Bank Group. All Rights Reserved. FINDINGS AND CONCLUSIONS – Start with main results and findings – Discuss conclusions – Provide recommendations – Leave details and formulae for the appendices 8 NARRATIVE PRESENTATION cont’d

9. Copyright 2010, The World Bank Group. All Rights Reserved. DATA QUALITY – Describe limitations to the data and what sort of impact that has on the results – Describe certain variables and their quality limitations - discuss reasons why there were problems with these variables – Include error rates, imputation rates, non- response rates 9 NARRATIVE PRESENTATION cont’d

10. Copyright 2010, The World Bank Group. All Rights Reserved. QUESTIONNAIRE – Useful to include a copy of the questionnaire – Readers can review questions to see how certain data was collected 10 NARRATIVE PRESENTATION cont’d

11. Copyright 2010, The World Bank Group. All Rights Reserved. TABLES Used to illustrate or examine quantitative aspects of the data Quickly reveal relationships among several categories of facts Allow for direct comparisons of amounts 11

12. Copyright 2010, The World Bank Group. All Rights Reserved. TABLES General guidelines – Choose a clear and logical design – Avoid clutter - use spacing – Rounded data are easier to read and compare – Like elements should read down, not across – Arrange columns in some rational order – State units of measure 12

13. Copyright 2010, The World Bank Group. All Rights Reserved. TYPES OF TABLES INFORMAL – Brief and simple – Usually untitled – Often seen as a continuation of text FORMAL – Structured with an explicit format – Numbered consecutively in a report 13

14. Copyright 2010, The World Bank Group. All Rights Reserved. GRAPHS 14

15. Copyright 2010, The World Bank Group. All Rights Reserved. CONSIDERATIONS WHEN PREPARING GRAPHS AND CHARTS Consider the medium - slides, overhead, paper? Decide what the graph is intended to stress - magnitude, size, trend? Pay attention to – Titles – Legends – Tones or colors 15

16. Copyright 2010, The World Bank Group. All Rights Reserved. CONSIDERATIONS WHEN PREPARING GRAPHS AND CHARTS ( cont’d) Use charts or graphs to explain or support major points Keep graphs simple – It should not need detailed explanation Refer to the graph in the text – Place it near the reference. Avoid 3D presentations 16

17. Copyright 2010, The World Bank Group. All Rights Reserved. CHOOSE APPROPRIATE GRAPH Pie Charts – relation of parts to a whole Column & Bar Charts – compare and emphasize magnitude – show time series over few periods Line Chart – show time series over many periods 17

18. Copyright 2010, The World Bank Group. All Rights Reserved. MARKETING AND DISTRIBUTION Products should be designed for specific audiences: – Content – Presentation – Medium – Demand 18

19. Copyright 2010, The World Bank Group. All Rights Reserved. 19

20. Copyright 2010, The World Bank Group. All Rights Reserved. DATA WAREHOUSE User friendly Flexible Fast turn-around Inexpensive 20