1. SWOT Analysis for Whisper
第八組
經濟三乙 陳怡蓁
經濟三乙 楊子慧
社會三 黃于倫
社會三 黃幸悠
宗教三 黃培欣
宗教三 張書瑜

2. introduction Traditional Sanitary napkin
The first Sanitary napkin in 1921
The brand named “ Whipter “
The Sanitary napkin with wings
The black fashion Sanitary napkin

3. slogan 做自己，好自在 月來月快樂 I am being myself is very comfortable.
The meaning skill.
月來月快樂
Every month, I am more and more happy.
The sound skill.

4. Product-4P
Product：whisper 好自在
Four types of maxi pad about absorbency： -light量少型 -regular標準型 -super量多型 -night夜用型
Four types of maxi pad about functional：
-with wings有翅膀的 -regular標準型 -long 加長型 -ultra thin超薄型

8. Place-4P Convenient store -seven-eleven、Hi-Life、Family Mart
Cosmetic and medicine store -COSMAD(康是美)、Watsons(屈臣氏)
Grocery store

9. Price-4P

10. Date: From now on till Dec 31
Promotion-4P
Collect the product code or the receipt Gather 12 then will get a “Triumph” ladies series 200 NT dollars product coupon.
Gather 30 will get a Nike 1,000 NT dollars ticket. (Only 100 available)
Date: From now on till Dec 31

12. “100 percent satisfactory guarantee”

13. Website

14. Whisper Advertisement

15. Strength
Many lines
Famous
Not expensive
Common
Many people use it

16. Weakness Not cotton With a plastic net An allergic reaction
Some lines disappeared

17. Opportunities Consumers value functional products more and more.
Heat-spreading, good absorption
Few substitutes.

18. Threats More products of other brands. Kotex, Carnation, SOFY, LAUFIER
Low-price competitions.
Consumers are fickle in affection.