2. Content Our research question Last week’s feedback Concepts Combining concepts into one

3. Research questionResearch question  How can we provide a comfortable and secure travel for elders?

4. Feedback  We had to take last week’s feedback into account:  Shift our focus from service to information  Not only comfort inside of the train, also on platform  Coming up with a concrete concept

5. Concepts  Looking for new concepts  Combining concepts into one

6. Information displaysInformation displays

7. An attendantAn attendant

8. Separated carriagesSeparated carriages  The elder want to have a quiet and peaceful travel  The first class carriages aren’t meeting their needs

9. Electronical badgeElectronical badge  Waiting in line for a ticket takes up to 6 times longer than buying it online  Paying with credit  Loading the badge in supermarkets or magazine shops

10. New conceptNew concept  Combining the separation and badge idea  Separated floors on train: elders ground floor  No stairs  Only accessible with badge (= also payment)  Different colors  Waiting separately as well; better experience on platform  Ground floor is suited to their needs (bigger seats etc)

11. Visualisation