1. Video Quality in the Three Screen Environment Eliminating the Blind Spot Joe Mele

2. Dialogic Media Labs A division of Dialogic, that creates technology to help monetize mobile video We develop leading-edge software that blends breakthrough perceptual quality measures with innovative content ID techniques The result is a unique patent-pending solution to validate that: – the right content is delivered to – the right device – with the right quality

3. Three Screens are gaining traction “Fans migrate toward the best available screen….” John Zehr, Senior Vice President and General Manager of ESPN Mobile Quality expectations differ for each screen

4. How is video quality measured today? QoS is measured as a proxy Approaches typically related to the network

5. For video… it’s about the user’s experience This helps. But it’s not enough… Example: Poor quality at less than 1% packet loss

6. Example: Good quality at 50% packet loss For video… it’s about the user’s experience This helps. But it’s not enough…

7. “Eliminating the Blind Spot” What’s needed? Ability to look beyond the network and understand what the user see’s

8. Why this matters Helps increase monetization

9. Thank you! Joe Mele General Manager Dialogic Media Labs joe.mele@dialogic.com