2. Time spent reading magazines NRS 2012

3. Time spent reading magazines Researched in NRS Consumer 2012 survey through an internet questionnaire A customised form: only the magazines which the respondent had said to have read during a NRS phone interview were shown on the internet questionnaire Number of completed questionnaires 9 143 All answers where magazines were read for 10 hours or more have been removed from the results of this report. The following pages present the reading minutes per magazine Reading minutes are average reading minutes – The average total reading time of all magazines is 55 minutes Wording: How long do you normally read or browse a copy of the following magazines? Please include the total reading time in hours and minutes. * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

4. Time spent reading magazines by magazine group

5. Average minutes in 2012 by magazine group Source: NRS Consumer 2012 N=9 143

6. Average minutes in 2012 by magazine group 1/2 All Women Men Source: NRS Consumer 2012 N=9 143

7. Average minutes in 2012 by magazine group 2/2 Source: NRS Consumer 2012 N=9 143 All Women Men

8. Minutes of reading Top 10 magazines By magazine titles

9. Average minutes of reading TOP magazines AllWomenMen Source: NRS Consumer 2012 N=9 143

10. Average minutes of reading General interest magazines * The magazine-specific results are showed only for the target group results where there are at least 50 respondents AllWomenMen Source: NRS Consumer 2012 N=9 143

11. AllWomenMen Source: NRS Consumer 2012 N=9 143 Average minutes of reading Women’s general interest magazines * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

12. AllWomenMen Source: NRS Consumer 2012 N=9 143 Average minutes of reading Women’s special interest magazines * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

13. AllWomenMen Source: NRS Consumer 2012 N=9 143 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents Average minutes of reading Magazines for living, construction and gardening

14. AllWomenMen Source: NRS Consumer 2012 N=9 143 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents Average minutes of reading Magazines for hobbies

15. Magazines for children and youngsters Magazines for automotive and technics AllWomenMen Source: NRS Consumer 2012 N=9 143 Average minutes of reading * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

16. Average minutes of reading Magazines for food and drinks Magazines for science and culture Customer magazines AllWomenMen Source: NRS Consumer 2012 N=9 143 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

17. Magazines for economics and entrepreneurship Magazines for computers and IT AllWomenMen Source: NRS Consumer 2012 N=9 143 Average minutes of reading * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

18. Magazines for professionals and organizations AllWomenMen Source: NRS Consumer 2012 N=9 143 Average minutes of reading * The magazine-specific results are showed only for the target group results where there are at least 50 respondents