1. Exploring the Challenges of Financial Education Across Emerging Economies Hope Ewing Director, APCEMEA Visa 1

2. 2 “We pledged to reach 20 million people globally with financial literacy resources by May 2013… … I am pleased to report that nearly one year ahead of schedule we have fulfilled our Clinton Global Initiative commitment.” Joseph W. Saunders Chairman, Visa

3. Visa Financial Literacy Barometer 25,500 participants in 28 markets 3 68% 32% 68% have less than 3 months’ worth of emergency savings 25% of high income respondents have less than 3 months of savings 25% 75% 31% do not follow a budget 25% of parents do not talk to their kids about money

4. 4 3.9 months the average number of months of savings Chinese respondents have 41.7 days a year that Mexican families talk to their children about money management 14.4 years old the age that Vietnamese feel children should start learning about financial literacy in schools 44 percent of American respondents say they don’t follow a budget at all Rich vs Poor Respondents agree income is not indicative of financial wellbeing Children Middle East respondents are most focused promoting financial literacy among the young

5. Mumbai 5

6. Nairobi 6

7. Dubai 7

8. Key Points Financial education is vital to the long-term health of an economy Any program must take into consideration local financial habits, customs and values There is no single problem, which means there is no one single solution 8

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