1. Truls K. Henriksen ■ truls@henriksengroup.net The details of my life are quite inconsequential... Dr. Evil

2. my life my life & career and how did I become me...

10. my life & career my life & career and how did I become me...

12. my values and principles, i.e., what I lead by.... my values and principles, i.e., what I lead by...

13. the pursuit of opportunity without regard to resources currently controlled entrepreneurship is... Source: Raman Chadha

14. entrepreneurship is... Passion – Purpose - Perseverance Passion – Purpose Passion

15. the ability to create and build something from practically nothing the willingness to take calculated risks, both personal and financial, and then do everything possible to get the odds in our favor the knack for sensing an opportunity where others see chaos, contradiction, and confusion the know-how to find, marshal and control resources achievement over money I value... (my passion and purpose)

16. entrepreneurship is... Passion – Purpose - Perseverance

17. “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” Theodore Roosevelt, 26th President of the United States CITIZENSHIP IN A REPUBLIC, Speech at the Sorbonne, Paris, France, April 23, 1910

18. I mean learn from their abject, humiliating, bonehead, epic fails.” "Steve Jobs failed better than anyone else in Silicon Valley, maybe better than anyone in corporate America. By that I mean Jobs did what only the greatest entrepreneurs can do: learn from their failures. I don’t mean learn from their mistakes. I mean learn from their abject, humiliating, bonehead, epic fails." failed better a study of failure Nick Schulz of the American Enterprise Institute

19. I've failed over and over and over again "I've missed more than 9000 shots in my career. I've lost almost 300 games. Twenty- six times I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." And that is why I succeed." a study of failure Michael Jordan

20. “ Don’t ask what the world needs, ask what makes you come alive and go do that. What the world needs is people who have come alive ” Howard Thurman Passion – Purpose - Perseverance

21. Thank You! Truls K. Henriksen 312.953.0102 truls@henriksengroup.net