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Chapter 6 describes the origin and growth of the media, assess their objectivity, and examine their influence on politics.

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Presentation on theme: "Chapter 6 describes the origin and growth of the media, assess their objectivity, and examine their influence on politics."— Presentation transcript:

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2 Chapter 6 describes the origin and growth of the media, assess their objectivity, and examine their influence on politics.

3 Communication is the process of transmitting information from one individual or group to another. Mass communications is the process by which information is transmitted to large, heterogeneous, widely dispersed audiences.

4 Mass Media Refers to the means for communicating to these audiences. The mass Media are divided into two types: Print Media Print Media Broadcast media: Broadcast media:

5 Print media: communicate information through the publication of words and pictures on Paper. Broadcast media: communicate information electronically, through sounds and images. Ex: Daily news papers and popular MagazinesEx: Radio and Television. Internet ?

6 In Democratic governments, information must flow freely in both directions; a democratic government can respond to public opinion only if its citizens can make their opinions known.

7 The media are the only mechanisms that specialize in communication, the five most prominent forms being: News Papers Magazines Radio Television Internet Political content can also be transmitted through other mass media, like music recordings and movie productions.

8 Our focus here is on mass media in the news industry On print Broadcast journal

9 Newspapers Magazines Radio Television The Internet

10  Thirty-Seven Newspapers were being published during the Revolutionary War in 1775.  Most were used to just support political parties.  During the 1830’s, newspapers started circulating through larger areas moving towards independent ownership.  In 1880, 971 daily newspapers and 8,633 weekly newspapers were being published.  By 2004 barely any towns had more than one local paper.  The daily paper with the largest circulation in 2007 was USA Today.  The Wall Street

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