1. Good morning, my dear colleagues. ~_~

2. Business Project Design -working out a business proposal

3. Foreword Whatever we do, we have an objective or objectives. First of all we should be aware of what it is. Then we must work out a plan, identify markers and implement in accordance with our plan. Of course we have to monitor our process and make adjustment when necessary. This control loop is widely used in planning and controlling work. Whatever we do, we have an objective or objectives. First of all we should be aware of what it is. Then we must work out a plan, identify markers and implement in accordance with our plan. Of course we have to monitor our process and make adjustment when necessary. This control loop is widely used in planning and controlling work.

4. The practical project design in a business context with a business proposal ensuing remains somehow new to both instructors and its practitioners (tutors and learners in our case ). The practical project design in a business context with a business proposal ensuing remains somehow new to both instructors and its practitioners (tutors and learners in our case ). Various problems may occur in undertaking the project. Therefore awareness of them is absolutely necessary when we want it to progress smoothly. We should have a clear notion of a project and its various features, a clear picture about practitioners’ profiles and ourselves. Various problems may occur in undertaking the project. Therefore awareness of them is absolutely necessary when we want it to progress smoothly. We should have a clear notion of a project and its various features, a clear picture about practitioners’ profiles and ourselves.

5. What is a project? A project is a series of activities carried out in order to achieve some specific objectives( a pre- specified change ) in a specified period of time. A project is a series of activities carried out in order to achieve some specific objectives( a pre- specified change ) in a specified period of time.

6. Basic features of all projects Objectives Objectives Outputs Outputs Strategies and activities Strategies and activities A time-scale A time-scale Resources Resources Stakeholders Stakeholders An environment An environment

7. What is it? The project will be to take a small business which the practitioner is familiar with, and produce a simple Business Proposal for a small project that could be carried out by the business to make it bigger, better, more profitable, or more efficient. A real proposal is not requested, of course, but it should be as realistic as possible. The project will be to take a small business which the practitioner is familiar with, and produce a simple Business Proposal for a small project that could be carried out by the business to make it bigger, better, more profitable, or more efficient. A real proposal is not requested, of course, but it should be as realistic as possible.

8. Assessment of the Project There is a mark of 100 allocated to this course: There is a mark of 100 allocated to this course: Tasks in Pare II of the book(20%) Tasks in Pare II of the book(20%) Tasks in Pare IV of the book(20%) Tasks in Pare IV of the book(20%) Final Business Proposal (60%) Final Business Proposal (60%)

9. Identify a problem The very first step is to identify a problem, which the forthcoming project will solve or help solve. We also have to know exactly what is happening in the business at present and where to start with. Otherwise we don’t know whether we have achieved anything at the end of our project. At this critical stage we have to be careful with the scale of the business. A large business would not be controllable as to the data or some other running policies. The very first step is to identify a problem, which the forthcoming project will solve or help solve. We also have to know exactly what is happening in the business at present and where to start with. Otherwise we don’t know whether we have achieved anything at the end of our project. At this critical stage we have to be careful with the scale of the business. A large business would not be controllable as to the data or some other running policies.

10. Creativeness in Identification Some learner are really creative and practical in identifying a problem. The quoted in the following are for reference: Some learner are really creative and practical in identifying a problem. The quoted in the following are for reference:

11. Adult Toy Project Adult Toy Project Wedding Service Project Wedding Service Project Refectory Expansion Project Refectory Expansion Project CDMA System CDMA System

12. Current business analysis The finacial situation The finacial situation The present stock turnover The present stock turnover Customer profiles(5 marks) Customer profiles(5 marks)

13. Needs and wants analysis An analysis of unsatisfied customer requests An analysis of unsatisfied customer requests Focus groups(5 marks for the report) Focus groups(5 marks for the report) Customer surveys (usually by a means of a questionnaire) Customer surveys (usually by a means of a questionnaire)

14. SWOT analysis SWOT analysis is needed before we take action to make a change or improvement of the business.(10 marks) SWOT analysis is needed before we take action to make a change or improvement of the business.(10 marks) SWOT stands for the 4 words: SWOT stands for the 4 words: Strengths-Weakness-Opportunities- Threats Strengths-Weakness-Opportunities- Threats

15. SMART Principle Either planning a project or deciding on the objectives it needs to be SMART. Either planning a project or deciding on the objectives it needs to be SMART. Specific/Measurable/Agreed/Realistic/tim e-bound Specific/Measurable/Agreed/Realistic/tim e-bound An exposition of this principle is unnecessary in the report, however, it should be salient in the objectives set. An exposition of this principle is unnecessary in the report, however, it should be salient in the objectives set.

16. Chart of Activities Action plan and activity chart for every week 5% Action plan and activity chart for every week 5% ● Prioritize the activities and mind the connections between the lists. ● Prioritize the activities and mind the connections between the lists. ● A critical path analysis: marking the critical ● A critical path analysis: marking the critical path with broad arrows and add the sponsor to it when necessary. path with broad arrows and add the sponsor to it when necessary. ● official permission or certificates or licence if necessary ● official permission or certificates or licence if necessary

17. Costing Cost of materials and equipment Cost of materials and equipment Cost of time and labour Cost of time and labour Cost of finance Cost of finance Contingency allowance Contingency allowance Forms, charts and diagrams can be used to demonstrate the cost breakdown.

19. Risk analysis and management plan 5% Risk analysis and management plan 5% Stakeholder analysis Stakeholder analysis ● people related ● people related ● Time related ● Time related ● Product related ● Product related The project framework 10% The project framework 10%

20. Difficulties ： ● Be not very familiar with the business you choose because the students may never be involved in business before. Therefore, students are inexperienced. ● Be not very familiar with the business you choose because the students may never be involved in business before. Therefore, students are inexperienced. ● It is a little difficult to express business items in English. ● Difficult to keep the pace due to the barriers resulting from geographical isolation, personal or work commitments.

21. Feedback from Prof. Huang 报告格式原则要求 报告格式原则要求 字数不要少于 2000 个英文单词，文体正规。写这 种报告的对象有两种：一是机构外的读者，一种 是内部备忘录形式。项目报告及各项附件要用电 脑打印，格式统一为：使用 word6.0 及以上文字处 理软件；正文字体 Times New Roman ，字号为 12P ， 版心高 22cm ，宽 16cm, 页码在外； A4 幅面，每页 32 行（不含页码），激光或喷墨打印。指导老师不 审阅手稿和不符合格式、版式的打印稿。 字数不要少于 2000 个英文单词，文体正规。写这 种报告的对象有两种：一是机构外的读者，一种 是内部备忘录形式。项目报告及各项附件要用电 脑打印，格式统一为：使用 word6.0 及以上文字处 理软件；正文字体 Times New Roman ，字号为 12P ， 版心高 22cm ，宽 16cm, 页码在外； A4 幅面，每页 32 行（不含页码），激光或喷墨打印。指导老师不 审阅手稿和不符合格式、版式的打印稿。

22. 送来的作业有的多达 35 页，把平时的 6 项 （有的有 10 项）也都包括在内，似过于繁琐， 重复之处太多。我认为，平时的 6 次作业是 为最后总设计做准备的，是一个学习过程， 同时也是过程考核的一种手段。建议导师 加强对平时作业的辅导，给学生以具体的 指导和帮助，同时对学生提出严格要求， 要求学生一定要按时、按要求完成。这 6 次 作业记为平时成绩，同时作为最后总体设 计的素材，最后只交总的设计及其摘要说 明即可。 送来的作业有的多达 35 页，把平时的 6 项 （有的有 10 项）也都包括在内，似过于繁琐， 重复之处太多。我认为，平时的 6 次作业是 为最后总设计做准备的，是一个学习过程， 同时也是过程考核的一种手段。建议导师 加强对平时作业的辅导，给学生以具体的 指导和帮助，同时对学生提出严格要求， 要求学生一定要按时、按要求完成。这 6 次 作业记为平时成绩，同时作为最后总体设 计的素材，最后只交总的设计及其摘要说 明即可。

23. SWOT 分析不够详细，（如 Human Resource ）， 对下一步如何开展业务展开不够。 内容前后矛盾，如（ Logistics ）中，先说产品全部 出口，后又说在百货店卖。 数字前后不一致，如（ Logistics ）中自有车辆一会 儿说 10 辆，一会儿说 7 辆。 内容与现实有较明显的距离，如（ Human Resource ）每人平均月工资才 500 元，对猎头公司 而言不太现实，设计的办公房间也太小。 （ Logistics ）的题目太大，似超出了电大学生能掌 握的程度。 SMART 是对设计的要求，应体现在设计文本的各 个方面，不必单列一项（ Piano Bar ）。 SWOT 分析不够详细，（如 Human Resource ）， 对下一步如何开展业务展开不够。 内容前后矛盾，如（ Logistics ）中，先说产品全部 出口，后又说在百货店卖。 数字前后不一致，如（ Logistics ）中自有车辆一会 儿说 10 辆，一会儿说 7 辆。 内容与现实有较明显的距离，如（ Human Resource ）每人平均月工资才 500 元，对猎头公司 而言不太现实，设计的办公房间也太小。 （ Logistics ）的题目太大，似超出了电大学生能掌 握的程度。 SMART 是对设计的要求，应体现在设计文本的各 个方面，不必单列一项（ Piano Bar ）。

24. Thanks very much for your patience with my presentation and participation in the seminar Thanks very much for your patience with my presentation and participation in the seminar