1. Market Feedback mapped to Stress Categories Morten Løgstrup Christensen August 2013

2. The purpose of mapping market feedback to stress categories is to find the dominating scenarios leading to negative market feedback. This information is important when: Assessing the level of robustness towards the end-user Assessing risks Designing new effective tests with focus on achieving a high level of robustness towards the end-user and avoid negative market feedback Prioritizing test activities during product development Scope

3. Stress Categories

4. Codes When products are returned from the market with a reported fault they are often investigated or repaired. During repair or investigation a code is typically assigned stating the technical finding. In Novo Nordisk they are called Result Codes.

5. Mapping “General : Foreign Dry Matter – Handling”“Dust/Dirt” Result CodeStress Category Each Result Code for a given product are mapped to the most dominating stress category

6. Market Feedback are analysed using Mapped Data Which stresses or events are causing faulty products? Product X

7. Market Feedback using Mapped Data Does the reason for negative market feedback change over time? Product X