Presentation is loading. Please wait.

Presentation is loading. Please wait.

Language and Power.

Similar presentations


Presentation on theme: "Language and Power."— Presentation transcript:

1 Language and Power

2 Two main types of power:
Instrumental power - the power to actually do something to someone or make them do something (e.g. law, education, medicine) Influential power - the power to persuade and influence (e.g. politics, media, advertising)

3 Language and Power Here are some of the stylistic features worth looking out for in texts featuring power. For revision purposes, it would be worth: Looking back over the texts we have looked at and identifying examples of these. Considering, for each one, whether it is a feature of instrumental power or influential power or both.

4 Stylistic Features formality - a high level of formality signals distance and can be experienced as intimidating use of jargon - can be intimidating/excluding; you can’t argue with something you don’t understand complex/‘difficult’ lexis or grammar - ditto modals to express certainty, such as will - can convey authority imperatives conditionals definitions - e.g. you qualify as a student for council tax purposes if you study for more than 21 hours per week (otherwise you’re not a student - even if you think you are!) hidden assumptions - things you have to agree with in order for the text to make sense metaphorical terms which are not explained/demystified, e.g. ‘a strong economy’ - this implies something good and invites agreement, not questioning passives - to evade responsibility and prevent argument, e.g. ‘Bicycles chained to these railing will be removed’ (By whom?) loaded/emotive lexis rhetorical techniques (e.g. lists of 3, parallelism, metaphor, repetition) direct address accent and dialect - Standard English has more authority and prestige in most situations

5 In conversation: Conversational dominance - through interruption, comparatively lengthy utterances, topic management Control of other participants’ contributions - telling them when to speak, or what to speak about Evaluating other participants’ contributions, e.g. approving/praising Mode of address (e.g. title of Christian name) Use of questions, statements, etc. Acknowledgement (or not) of other participants’ contributions Plus: all the language features listed above, that apply to written texts


Download ppt "Language and Power."

Similar presentations


Ads by Google