1. 4 Steps in Choosing a Store Location
Evaluate residents and existing retailers
Shopping Center or standalone
Select location according to nature of business
Analyze sites in specified location type

2. Site Evaluation Checklist
Customer
Traffic
Number of people
Purchasing power of customers
Psychographic types of customers
Vehicular
Numbers of vehicles
Traffic congestion
Type on vehicle in-out
Parking Facility
Numbers of parking spots
Walking distance to store
Availability of employee, truck loading

3. Site Evaluation Transportation Accessible by public transportation
Ease of delivering and loading
Mass Transit
Store Composition
Competition around
Retail balance
Numbers and sizes of stores in area
Occupancy
Rent or lease?
Maintenance costs
Size, shape, of lot vs. rental charge

7. Types of Locations

8. Promotion for Each Type of Location
Shopping Center
Business District
Stand-Alone
Prominent display & good signage
Focus on variety not pricing
Quick service & easy menu
New promotion to attract visit
Destination place with deep selection of items
Competitive pricing to attract customers

12. Equipment Refers to implements used in a business’s operation.
Includes machinery and tools needed to carry out the main physical labor of a business. Forklifts, mechanic’s tools, and computers are all equipment in this sense.
Equipment also includes things used in managing the business or selling its products.
This means that furniture and appliances (like telephones and hairdryers) are equipment.

13. Fixtures Supplies Inventory attached to the building or thought of as
part of it (like ceiling lights and display cases).
Supplies
are items that are used up in the operation of the business.
They may also support the administrative side of the operation. (Materials like computer paper, pens, or paper clips, shampoo.)
Inventory
refers to merchandise purchased by a business for eventual resale.

14. Equipment, Supplies, Inventory