1. Commercialization of IP - National Perspective 1 © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

2. Intellectual capital  Beyond intellectual property  The significance  How to identify it?  IC pillars:  Knowledge generation and sharing  Innovation  Transfer of technology  Human capital  Intellectual property 2 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

3. Knowledge generation and sharing  Assess existing knowledge  Knowledge base development to be decentralized  Centre for improvement of competitiveness (in the development phase)  Clusters development (planned 10 operative clusters by 2010)  Consultancy role of the IPO  Importance of knowledge interface between universities and companies (TTOs)  Institutionalize learning and expand absorptive capacity 3 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

4. Absorptive Capacity (ACAP)  ACAP – Identify, Assimilate, Exploit knowledge  Absorptive capacity development  Open innovation orientation  Rebuild R&D capacity  Develop knowledge channels  Vertical integration  Behavioral aspects  Knowledge adaptation 4 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

5. Universities in Serbia 5 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

6. Innovation capacity  R&D personnel: Universities - more than 50% Industry - less than 10%  Legal framework: 1) The law on innovation related activities 2) The law on scientific research related activities  World Economic Forum / Serbia ranking for 2008: Innovation and sophistication factors – 91 st place Adoption of modern technology in enterprises – 126 th place  Investments in R&D from GDP - 0,35% in 2008  No venture capital funds and business angels in Serbia 6 Identifying intellectual capital of Serbia  Scientific and research institutes: Funded by Serbia – 18 Not funded by Serbia – 20 © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

7. Investments in R&D from GDP 7 % of GDP invested into R&D; data for 2006 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

8. Innovation orientation  Set of strategies adopted  Key players identified: Ministry of economy and regional development Ministry of science and technological development Intellectual property office Chambers of commerce Commercial courts Scientific and research institutes 8 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

9. Technology Transfer  Technology Transfer Offices (TTOs) Commercialization of innovations and researches Intellectual property management Informational and educational activities Consulting services Spin-off generation  FDI and technology transfer  FDI spillovers  International cooperation 9 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

10.  Serbia:  65 innovation organizations  4 incubators  4 clusters  7 technological and science parks  3 TTOs  Goal (by 2010): 15 business incubators Serbian Association of Business Incubators Innovation Relay Centre in Serbia 10 clusters 10 Technology Transfer Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

11. Human Capital in Serbia  Main issues:  Improve social and economic rights of employees in Serbia  Philosophy of foreign vs. domestic entrepreneurs  Encourage experimentation  Brain drain  Disproportion in supply/demand ratio  Education: 11 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

12. Intellectual Property in Serbia  Good legal framework  Issue with the enforcement  Harmonization with EU standards is ongoing  The strategic role of the IPO  Strategy for sustainable development identifies IPO as the institution which should define national strategy for IP  National IPA project and IPA Regional Programme 12 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

13. IPO of the Republic of Serbia 13 Identifying intellectual capital of Serbia  Intellectual Property Office (IPO) is a public institution whose activities are specified by the Law on Ministries  IPO is in charge of handling applications for patents, trademarks, industrial designs, topography of integrated circuits, indications of geographical origin, and copyright and related rights  Current staff: 115 © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

14. International involvement of the IPO of Serbia 14 Identifying intellectual capital of Serbia  IPO represents Serbia in specialized international bodies for intellectual property rights  Cooperation with WIPO  Cooperation with EPO  WTO negotiations © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

15. 15 Activity of the IPO of Serbia in 2008 Identifying intellectual capital of Serbia  Applications: 623 for patents (402 domestic) 3178 for trademarks 153 for industrial design 741 for copyrights 8 for geographic origin  5625 European patent applications in Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

16. Patent applications in 2006 – Serbia and selected countries 16 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

17.  Raising global awareness and professional skills in the field of intellectual and industrial property rights  Provide quality IP information to stakeholders coming from all areas of society: Administrative bodies Economic operators Scientific and research development institutions Courts General public  Other goals: enhancement of knowledge and skills in the IP area, building competitiveness of the economy in terms of IP, stimulating FDI 17 Establishment of the Education and Information Centre at the IPO Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

18. Protection and more…  IP strategies for commercialization: licensing, franchising, crosslicensing, patent pools…  Defensive IP strategies 18 Identifying intellectual capital of Serbia Patent wall strategyDesign around strategyMapping strategy IP of competitionOur IP © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

19.  IP value assessment – patent documentation of competition, reverse engineering of competitor’s products, market predictions, etc.  IP portfolio scan  Patents on the shells 19 Protection and more… Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

20. IP National Strategy and the IPO Encourage use of IP Enhance training capacities Consultancy Define legal framework Enforcement issues Chambers of commerce Courts, police, customs, trade inspectorates Government International institutions Promote IP in media Raise IP awareness Encourage spin-off generation Encourage development of TTOs STRATEGY PROMOTION COOPERATION 20 © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia Identifying intellectual capital of Serbia

21. Obstacles  No specialized courts  Institutional framework needs to be strengthened  Inadequate social awareness of the IP benefits  Behavioral aspects of HC development  Behavioral aspects of university-economy interface  Economic crisis, obligations towards international financial institutions  Lack of financial support to further R&D  Dislocation of R&D facilities  Big percent of micro enterprises 21 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

22. Opportunities  Adopted strategies by the Government  Continuous increase of GDP investments into R&D  Strategic approach to education  Solid legislative  Behavioral aspects of HC development  Behavioral aspects of university-economy interface  Support from international institutions  Development of incubators and techno parks  Development of EIC and Centre for competitiveness  Programmes and instruments: AII, BAS, ENTRANSE, IFC/PEP SE, IPA, Vojvodina Investment Promotion Fund, Incubators in Vojvodina, USAID/MEGA (Municipal Economic Growth Activity), FP7, etc. 22 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

23. Desired outcomes  Institutionalized learning  Improved law enforcement  Efficient knowledge management  Enhanced ACAP  Strengthened of the culture of patenting  Increased awareness in the IP area  Increased innovation-related activities  Increased technology transfer  Available institutionalized consultancy in the IC area  More FDI  Motivated and innovative workforce 23 Identifying intellectual capital of Serbia © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

24. BBuilding a competitive economy © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia24 Ultimate goal Identifying intellectual capital of Serbia

25. Thank you for your attention. Nikola Radovanovic E-mail: nradovanovic@zis.gov.rsnradovanovic@zis.gov.rs Intellectual Property Office Republic of Serbia Website: www.zis.gov.rswww.zis.gov.rs 25 © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia