1. Geospatial & Applied Technologies Using 3D Demographics Analysis In Transit Planning & Design 10.16.2013 GIS in Transit Conference Presentation Brian Reed, MCSE, CCNA, CCNP Ryan Avery, PE, AICP, GISP Gabriel Borroni, GISP

2. Agenda Why focus on demographics Data views Processes & Methods Overview Samples

3. Why focus on demographics Business focus on if or where to open stores Product inventories Demographics analytics are a foundation for: –Elected officials win/loss –Projects approved/stopped –Funding increases approved/stopped –Service/ridership performance –Services improvements –Route changes –Route schedules –Capturing additional market-share

4. Big Data Analytics Demographic datasets –Census Ridership studies Surveys Trip data Machine logic to analyze video feeds Store and analyze from geodatabase

5. Key data views or datasets Assets Asset Management Overlay Service profiles –Modes –Routes –Schedules Maintenance Yards Evacuation Routes Service impedances –Incidents –Construction –Weather impacts Services/Ridership Ridership profile by route New service by user group Service changes by user group Demographics –Transit dependency –User groups by route –Ridership peak by route/day –Mobility requirements –Walkability

6. 3D Demographics Analysis GeoDB design & integration Population density growth Transportation model output aligned to TAZ’s Route Service Alternatives Enables stakeholders to visualize from one common dataset More readily understand constraints and interact with dynamic view of data

7. 3D Demographics Analysis GeoDB design & integration Collected building footprints Overlay with census and ridership data Overlay with route and service plans to optimize service/market capture Analyze over time once service begins Colors depicting potential customer base

8. Route Demographics GeoDB design & integration Custom developed Geoprocess tools Station catchments Demographics data on service use Route analysis on preferred service 3D catchments prepared for community workshop 3D ArcScene model files prepared for meeting

9. 3D Metro Ridership GeoDB design & integration Custom geoprocess tools to evaluate and display selected ridership characteristics for service planners Route and service analytics prove justification for service changes/ enhancements Public and elected officials can see the same views and common data analysis

10. Transit Service Time-slider GeoDB design & integration Custom developed GeoTools (3 Modules – 4 tools) Tool evaluates and provides Conflict Alerts service planners or managers/operations, external agencies to alert on construction impacts, route closures, incidents or requested permits against transit service impacts from demographics overlay Helps provide viable route alternatives and potential ridership impacts

11. Q&A Contact information: –Brian Reed –410-385-4175 –reedb@pbworld.com