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Companies using their brand as a voice for change Alicia Darvall Executive Director B Lab Australia and New #bthechange.

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Presentation on theme: "Companies using their brand as a voice for change Alicia Darvall Executive Director B Lab Australia and New #bthechange."— Presentation transcript:

1 Companies using their brand as a voice for change Alicia Darvall Executive Director B Lab Australia and New Zealand @BCorpANZ #bthechange

2 B Lab is serving a global movement of People Using Business as a Force for Good So that one day all companies compete to be Best for the World And society enjoys a shared and durable prosperity.

3 The B Corporation certification is to business what Fair Trade is to coffee or USDA Organic is to milk. B Corps meet the highest standards of verified overall social and environmental performance, transparency, and accountability

4 Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world. We are building a human, authentic and community centric global and local marketplace. ETSY.COM

5 Internal Change

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8 PATAGONIA MISSION STATEMENT Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

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10 Join Us: Lead a Movement “The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders – it has an equal responsibility to the community and to the planet. Patagonia has been a 40-year experiment in what it means to be a responsible company, and becoming a B Corp has ensured that our experiment will keep pushing forward”. -- Patagonia CEO Rose Marcario.

11 Facebook.com/BCorpANZ @BCorpANZ bcorporation.co.nz #bthechange


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