1. Embedding income diversification in the institutional strategy Enora Bennetot Pruvot Programme Manager Governance, Autonomy & Funding “Governance and Diversification of Funding in Higher Education” University of Cyprus 09.03.2011

2. Key questions Which are the internal obstacles to overcome? What do universities do about income diversification? Suggested step-by-step approach to integrate income diversification in the overall strategy of the university

5. Priorities

6. Integrating income diversification in the university’s strategy 1.Identify the strengths & specificities of the university to develop a branding strategy – strategic approach 2.Analyse perspectives for income generation of your activities

7. Activities Fee-paying student population (when applies) Differentiated fees (int’l students, LLL, distance-learning) Teaching National/European funding programmes Contractual research for private partners Research Consultancy services - Teaching/training for companies Spin-off companies Enterprise activities Renting of facilities, science/technology park Catering, conferencing services, merchandising Commercial activities Alumni Philanthropy Fundraising Treasury management (strategic investments) Financial management …7…

8. Integrating income diversification in the university’s strategy 3.Invest in people, leadership and management Professional HR & staff recruitment Investment in new positions at all levels Define leadership roles 4.Communicate Internal communication External communication

9. Integrating income diversification in the university’s strategy 5.Change structures and organisation Creation of specific units Reorganisation of governance structure Clear lines of delegated authority to support the need for rapid and responsive decision-making Rationalisation of layers of management / committee cycles Investment in information monitoring and reporting tools 6.Provide internal incentives Individual rewards and incentives Faculty/departmental rewards Seed money Support to academics

11. Some aspects to keep in mind 1.Additional funding cannot replace sufficient public funding 2.To foster diversification, upfront investments are necessary 3.All actors need to work together!