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Quasi-Experiments. Research Objective Show direct cause & effect Study relationships among variables for existing groups Explain outcomes after the fact.

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Presentation on theme: "Quasi-Experiments. Research Objective Show direct cause & effect Study relationships among variables for existing groups Explain outcomes after the fact."— Presentation transcript:

1 Quasi-Experiments

2 Research Objective Show direct cause & effect Study relationships among variables for existing groups Explain outcomes after the fact

3 Type of Design True Experiment Quasi-Experiment Cross-Sectional Longitudinal Explanatory Case Study Exploratory Case Study

4 What Are Quasi-Experiments? Quasi-experiments are just like experiments except for one thing. They violate the condition of random assignment of test subjects to treatment and control groups.

5 Why Do This? There are two main reasons why researchers fail to achieve the random assignment assumption: – It is difficult or impossible to achieve random assignment because the participants are embedded in groups Example: students in classes – There are ethical reasons for assigning some participants to the treatment group Example: potentially life-saving new drug

6 The Classic Experiment Select representative sample Randomly assign to control and treatment groups Measure the outcome (dependent) variable for both groups Do something to the treatment group Measure the outcome variable again for both groups

7 True Experiment

8 Quasi-Experiment Did you ASSIGN test subjects to treatment & control groups NON-randomly? Did you select a representative sample of test cases from a single homogeneous population? Did you then do something to treatment groups that you did not do to the control group? Not a quasi-experimentNo Not a quasi-experimentNo Not a quasi-experimentNo YESQuasi-Experiment YES

9 Non-Equivalent Group Designs One of the most common reasons for going to a quasi-experiment is that your potential test subjects are naturally embedded in some larger groups. – Students in classes – Hospital patients in wards – Participants in an intervention program – Monkeys in troops

10 Subjects Embedded in Groups There is a new set of experiential learning materials about environmental education for high school students. You believe that this way of learning about the environment is more apt to produce change in behavior than traditional methods. – Things like recycling, turning off the lights, not letting the water run while you brush your teeth.

11 Your Subjects You get three of seven science teachers in a school district to agree to try the new approach. – The other 4 will use the old approach. Your test subjects are students in their classes. You will measure behavior (how often they recycle, etc.) before and after the education, new or traditional.

12 The Problem This looks just like a true pre-post measurement experiment. The problem is that your test subjects, the students, come in groups. You did not assign Student A to control and Student B to treatment.

13 The Threat The big problem with this design is that you cannot be really sure that the control and treatment groups are equivalent. – For example, what if the 3 teachers who agree to try the new approach are just better teachers and their students are therefore more motivated?

14 Key Concepts What’s the same and what’s different between a true and a quasi-experiment.

15 The DIFFERENCE Quasi-experiments differ from true experiments in only one way: there is no random assignment of individual participants to treatment and control groups. This makes it much harder to control non- treatment variance. It greatly increases threats to internal validity. It can also increase threats to external validity. It reduces explanatory power.


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