2.  In the months of November and December children will spend 160 billion.  Toys sales have dropped.  Answer- Market more Six strategies marketers use to get kids to want stuff bad

3.  Wal-Mart  Children add the items they want.

4.  Best way to build brands is 30 second ads  Some companies spend entire budget on tv ads http://www.youtube.com/watch?v =IOEFiFSM5GM&feature=related

5.  Big screen icons as toys  Pirates “If you hook a kids heart, a parents wallet will follow”

6.  Scholastic  Turned to toys/games  “The world is changing.”

7.  http://www.youtube.com/watch?v=xFCcN146 WBw http://www.youtube.com/watch?v=xFCcN146 WBw  250,000 units in first day  Caused toy shortage

8.  Target kids who ride school bus  Public outrage over ads  2004-2009  10,000 buses

9. What are some examples you can remember from your childhood? Is this ethically? What would be an appropriate approach to marketing to kids?

10. http://www.usatoday.com/money/adv ertising/2006-11-21-toy-strategies- usat_x.htm